How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]

October 24th, 2014
How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base. We tell you how in this week's Creator's Tip.

How Activision is Crushing it with YouTube Influencers & Fans

October 23rd, 2014
How Activision is Crushing it with YouTube Influencers & FansActivision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.

Why Mobile Video is The New Makeup Counter for Generation C

October 23rd, 2014
Why Mobile Video is The New Makeup Counter for Generation CDid you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

October 22nd, 2014
3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]We're all about YouTube Playlists on this week's ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube's number one ranking factor.

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

October 21st, 2014
Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

October 20th, 2014
Facebook Video Views and Posts: Lies, Damned Lies, and StatisticsIt's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?

Cosmetics Brands are Missing the YouTube Boat on Halloween

October 17th, 2014
Cosmetics Brands are Missing the YouTube Boat on HalloweenThe most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.

JW Player on The Latest in Video Technology Innovations

October 17th, 2014
JW Player on The Latest in Video Technology InnovationsJeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

October 16th, 2014
How To Track Visitors from YouTube to Your Website [Creators Tip #164]Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

October 16th, 2014
YouTubers in Breach of FTC if They Fail to Disclose SponsorshipsAre you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.