Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

April 24th, 2014
Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippableThe Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

April 24th, 2014
YouTube Playlist Tweak Gives Viewers Better Way to Curate VideosYouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

April 24th, 2014
5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]Creating great content is important, but YouTube is a very large place with many people creating a lot of videos for viewers to choose from. On this week's Creator's Tip, we are going to talk about the five things you definitely need to optimize on your videos, and on your YouTube channel.

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

April 24th, 2014
Top 500 Non-Entertainment Brands Worth 722M YouTube Views MonthlyOpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

April 24th, 2014
Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

YouTube-Boosting with Google+, Getting Verified, and InVideo Programming [TubeTalk #20]

April 23rd, 2014
YouTube-Boosting with Google+, Getting Verified, and InVideo Programming [TubeTalk #20]On this week's ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips every week, we talk about boosting video search traffic with Google+, verifying a YouTube account, and how, and why, to use InVideo programming.

TED Study Proves That YouTube Commenters Are The Worst

April 23rd, 2014
TED Study Proves That YouTube Commenters Are The WorstA recent study would suggest that people do act differently when it comes to YouTube as opposed to other websites, particularly when it comes to leaving comments for the creator or brand. And, no surprise, YouTube commenters are often much more negative about presenters when it comes to voicing their opinions.

AOL Partners with Miramax on Free Movie Streaming

April 23rd, 2014
AOL Partners with Miramax on Free Movie StreamingMiramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

6 Best Branded Vines of the Week: 23rd April 2014

April 23rd, 2014
6 Best Branded Vines of the Week: 23rd April 2014The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

April 23rd, 2014
FremantleMedia Opts for Monetization Over Elimination Policy on YouTubeWhile many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.