Viral Video Roundup June 2015: S’more Entertainment All Round

July 7th, 2015
Viral Video Roundup June 2015: S'more Entertainment All RoundOur viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.

What this Disney Musical Can Teach Video Marketers About Influencer Marketing

July 6th, 2015
What this Disney Musical Can Teach Video Marketers About Influencer MarketingInfluencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s 'Newsies' musical offers some strategic insights about key influencers and how to reach out to them.

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

July 3rd, 2015
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

Facebook Raises its Video Game with Revenue Share for Creators

July 2nd, 2015
Facebook Raises its Video Game with Revenue Share for CreatorsThere were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.

YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All

July 1st, 2015
YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for AllYouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

June 30th, 2015
How Setting the Video Production Bar Low Can Lead to Higher Viewer EngagementNot every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.

VICE News: Using Social Video to Target and Engage Millennials

June 29th, 2015
VICE News: Using Social Video to Target and Engage MillennialsVICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

Gary Vaynerchuk: YouTube Channel Review – Through the ‘Reel’ Wringer

June 26th, 2015
Gary Vaynerchuk: YouTube Channel Review - Through the 'Reel' Wringer'Through the Wringer' is a new video marketing series that takes an in-depth look into the video content, promotion, and programming strategy of major players on YouTube. This week, we put entrepreneur and social media guru Gary Vaynerchuk through the wringer.

6 Ways to Promote Your Music Video on YouTube (if You’re Not as Big as Taylor Swift)

June 25th, 2015
6 Ways to Promote Your Music Video on YouTube (if You're Not as Big as Taylor Swift)Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.

How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

June 24th, 2015
How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video MarketersBig brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact to produce better content.