February 24th, 2017
'La La Land' looks set to pick up a truckload of trophies at the Academy Awards, but which Best Picture nominated movie trailers for the 2017 Oscars found the most engagement with viewers online? We take a look, and join YouTube movie experts CinemaSins as they provide some commentary on the trailers themselves.
February 22nd, 2017
The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.
February 21st, 2017
Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?
February 15th, 2017
Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman.
February 13th, 2017
We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year's much-hyped Super Bowl ads won the big game for brands and their marketing agencies?
February 6th, 2017
What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.
January 31st, 2017
Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.
January 25th, 2017
There were 13 Trillion video views generated in 2016, and today Tubular Labs announced the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and personalities from YouTube, Facebook, and Vine in the past year.
January 24th, 2017
A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience.
January 18th, 2017
Did you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?