May 22nd, 2013
![Three Professional Ways to Light Faces [ReelRebel #39]](http://www.reelseo.com/wp-content/uploads/2013/05/39-Lighting-Peoples-Faces-Thumbnail-No-Branding-200x125.jpg "Three Professional Ways to Light Faces [ReelRebel #39]")
You've probably heard of three-point lighting and you use it to perfection. However, if you want to really look pro, you can change the way your key light shines on your subjects' faces to create a desired dramatic or more flattering look. Introducing short, split, and butterfly lighting.
Posted in lighting, Video Production Tips, Videos About Video | Comments Off
May 22nd, 2013
The Google+ page/YouTube channel integration has been in beta for about a month now, and YouTube is getting closer to opening it up to everyone. There will soon be an option for everyone to make the connection in the next few weeks.
Tags: google
Posted in Web Video Industry News, YouTube, YouTube Channel, Youtube Marketing | Comments Off
May 21st, 2013
YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.
Posted in vlogger, Web Video Industry News, YouTube, Youtube Marketing | Comments Off
May 21st, 2013
Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it's one of video's shining moments.
Tags: advertising
Posted in Unruly, Video, Web Video Industry News, YouTube, Youtube Marketing | Comments Off
May 21st, 2013
YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.
Posted in how-to, One Channel, tips, Web Video Industry News, YouTube, Youtube Marketing | Comments Off
May 21st, 2013
How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device.
Posted in interactive video, Mobile Video, Video | Comments Off
May 20th, 2013
There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.
Tags: research, statistics
Posted in cable, study, tv, Video, Web Video Industry News | Comments Off
May 20th, 2013
Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video.
Tags: social media
Posted in content marketing, Video, Video Marketing, YouTube | Comments Off
May 20th, 2013
YouTube is announcing 100 hours of video uploaded every minute. It tells us that YouTube continues to grow and that's great. But more content being uploaded to YouTube means it will require more effort to get noticed, and you need to be prepared to do the work.
Posted in Web Video Industry News, YouTube, Youtube Marketing | Comments Off
May 20th, 2013
How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers.
Posted in best practices, network, sports, Video, Video Marketing, YouTube, YouTube Channel, Youtube Marketing | Comments Off
