64 Percent of Consumers Purchase After Watching Branded Social Video Content

June 21st, 2017
64 Percent of Consumers Purchase After Watching Branded Social Video ContentA new report suggests that not only are 84% of viewers watching social video via mobile devices, but also that 64% of consumers make an informed purchase after watching branded social videos.

Business Insider Videos Thrive on Delivering Soft News

June 20th, 2017
Business Insider Videos Thrive on Delivering Soft NewsBusiness Insider has established itself as a go-to source for clips related to news, current events, human interest stories and more. Read why the publisher's video strategy is a vital part of its digital success story.

Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

June 15th, 2017
Fake Freckles: The Surprising Summer Beauty Hack That’s Trending OnlineIf you’re into beauty you’re probably looking to online video tutorials to find the latest trends and how to rock them. We take a look at one current beauty hack, the fake freckle, and highlight the brands and influencers that are uploading the most viewed and most engaging freckle-faking videos.

Carpool Karaoke: From Snackable Content to Viral Phenomenon

June 14th, 2017
Carpool Karaoke: From Snackable Content to Viral PhenomenonThe goal of show-related online video content has always been to generate more TV viewers to the show. But with 'Carpool Karaoke', an engaged audience has been built online around that snackable content, and it's driving the huge success of 'The Late Late Show with James Corden' across all mediums.

28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & Marketers

June 13th, 2017
28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & MarketersVidCon is a must-attend event for video publishers, creators, and marketers. We take a look at 28 of the most interesting sessions available via the Industry Track at Anaheim this year.

Ramadan Online: Holy-Month Related Video Content That Resonates

June 9th, 2017
Ramadan Online: Holy-Month Related Video Content That ResonatesDuring Ramadan 2016, 54% of online video views about the Holy Month were generated by influencers. We take a look at the trends in content related to Ramadan, and confirm what type of videos people are engaging with.

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

June 7th, 2017
A Day in the Life of the Weather Channel’s Digital Editor-in-ChiefDid you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas.

Here’s the Daily Mail’s Winning Social Video Strategy

June 6th, 2017
Here’s the Daily Mail’s Winning Social Video StrategyWith over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content.

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

June 5th, 2017
Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends ReportMary Meeker's 2017 Internet Trends report has been released, and we look at the stats and insights around online video.

No Matter How You Define It, Generation Z Can’t Live Without YouTube

June 2nd, 2017
No Matter How You Define It, Generation Z Can’t Live Without YouTubeThere's great news for brands and publishers as two new studies confirm that Generation Z are not only heavily invested in online video, they are OK with branded content too.