January 18th, 2017
Did you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?
January 13th, 2017
These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the industry looks to its campaigns for inspiration. So how is Red Bull reaching more of its target audience?
January 9th, 2017
Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now. Download our brand new Facebook Live playbook today to get the best tips and advice for your campaigns.
January 6th, 2017
Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.
January 4th, 2017
In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.
December 19th, 2016
Music adds depth to an online video, and keeps the viewer engaged throughout. A great soundtrack can make a good video into a great one - but how do you source the music you need?
December 16th, 2016
There are a huge number of opportunities around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.
December 14th, 2016
We take a look at the most watched videos across the main social platforms for 2016, and highlight what publishers and media companies can learn about the kind of content that goes viral.
December 8th, 2016
Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practice around getting the most out of your Facebook video marketing strategy.
December 6th, 2016
'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?