3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

October 22nd, 2014
3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]We're all about YouTube Playlists on this week's ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube's number one ranking factor.

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

October 21st, 2014
Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

October 20th, 2014
Facebook Video Views and Posts: Lies, Damned Lies, and StatisticsIt's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?

Cosmetics Brands are Missing the YouTube Boat on Halloween

October 17th, 2014
Cosmetics Brands are Missing the YouTube Boat on HalloweenThe most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.

JW Player on The Latest in Video Technology Innovations

October 17th, 2014
JW Player on The Latest in Video Technology InnovationsJeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

October 16th, 2014
How To Track Visitors from YouTube to Your Website [Creators Tip #164]Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

October 16th, 2014
YouTubers in Breach of FTC if They Fail to Disclose SponsorshipsAre you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.

Brands on YouTube: Cracking the Influencer Creator Market

October 16th, 2014
Brands on YouTube: Cracking the Influencer Creator MarketYouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?

Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

October 16th, 2014
Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.

How-to Get An Email When You Are Mentioned on YouTube [Tutorial]

October 14th, 2014
How-to Get An Email When You Are Mentioned on YouTube [Tutorial]Ever wanted a quick and easy way to get notified when someone mentions you, your brand, or your industry in a newly uploaded YouTube video? Set up an email alert via an RSS feed and you'll never miss out on those mentions again.