3 Tips That Will Help Save Money on Your Next Video Project

September 2nd, 2014
3 Tips That Will Help Save Money on Your Next Video ProjectVideo can be an incredibly useful storytelling medium which enables you to connect with leads in a much better way than other methods such as traditional text-based marketing. But if your business is reluctant to pursue video marketing, learning how to cap your costs can help you move forward. We bring you 3 budget-saving tips.

YouTube Queues Videos to Chromecast So You Don’t Have To

September 2nd, 2014
YouTube Queues Videos to Chromecast So You Don’t Have ToYouTube has announced a small, but handy feature for those Chromecast owners who like to set it and forget it when it comes to viewing. As of this week, viewers will be able to queue up YouTube videos via a new Playlist feature on their YouTube watch page and stream that playlist to their Chromecast device.

YouTube’s Fan Funding Donation Feature Now Live in U.S.

September 2nd, 2014
YouTube’s Fan Funding Donation Feature Now Live in U.S.There are various ways that creators can make money from YouTube, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help. Fan Funding is live for a few creators in the U.S., Japan, Mexico and Australia and if it goes well then it will be rolled out for all.

The Top 20 Most Shared Online Video Ads For August 2014

September 1st, 2014
The Top 20 Most Shared Online Video Ads For August 2014Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act. However, one brand’s ice bucket video stands high and dry above them all - The Simpsons.

Back to School Trends on YouTube are a Lesson in Holiday Marketing

September 1st, 2014
Back to School Trends on YouTube are a Lesson in Holiday MarketingThe back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.

How to Smash the Corporate Barriers That Kill Video Marketing Success

August 29th, 2014
How to Smash the Corporate Barriers That Kill Video Marketing SuccessIt's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.

Why Video Has Earned its Place at Every Stage of the Customer Journey

August 29th, 2014
Why Video Has Earned its Place at Every Stage of the Customer JourneyAs video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

August 28th, 2014
71% of Marketers Confirm Video Converts Better Than Other Content [Study]Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.

Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creator's Tip #157]

August 28th, 2014
Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creator's Tip #157]When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.

YouTube Analytics and TrueView for E-commerce [TubeTalk #38]

August 27th, 2014
YouTube Analytics and TrueView for E-commerce [TubeTalk #38]What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.