Cat Videos on YouTube: 2 Million Uploads, 25 Billion Views

October 29th, 2014
Cat Videos on YouTube: 2 Million Uploads, 25 Billion ViewsYou knew that cat videos basically ran the internet, right? But did you know that YouTube hosts around 2 million of them? And that those videos have received 24.6 billion views between them? Celebrate National Cat Day with some quick stats about our favorite content.

Viewers LOVE Halloween, So Why Aren’t More Brands Creating Video Content Around It?

October 29th, 2014
Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?

How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

October 29th, 2014
How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?

It’s Official: 50% of YouTube Traffic Now Comes from Mobile

October 28th, 2014
It's Official: 50% of YouTube Traffic Now Comes from MobileYouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.

Why Video Marketing Needs to Be a Priority for Every Single Brand

October 27th, 2014
Why Video Marketing Needs to Be a Priority for Every Single BrandWith video consumption sky-rocketing across all devices and all demographics, brands need to make video marketing a central component of their online promotional campaigns. No longer can brands continue to ignore YouTube if they want to reach their target audience.

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

October 27th, 2014
Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

October 24th, 2014
Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.

Translate Your Closed Captions & Reach a Wider Global Audience

October 24th, 2014
Translate Your Closed Captions & Reach a Wider Global Audience80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.

How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]

October 24th, 2014
How To Use Remarketing to Generate YouTube Subscribers [Creator's Tip #165]Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base. We tell you how in this week's Creator's Tip.

How Activision is Crushing it with YouTube Influencers & Fans

October 23rd, 2014
How Activision is Crushing it with YouTube Influencers & FansActivision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.