44% of U.S. Broadband Users Watch Online Video Via a Games Console

September 30th, 2014
44% of U.S. Broadband Users Watch Online Video Via a Games Console9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.

ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

September 29th, 2014
ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences are receptive to video ad campaigns?  The industry has worked hard to ...

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

September 29th, 2014
YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers HappyYouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers - just like special interest magazines once did. The success of each endeavor depends on the ability of the video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.

Watch Time: A Guide to YouTube’s Most Important Ranking Factor

September 26th, 2014
Watch Time: A Guide to YouTube's Most Important Ranking FactorYouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

September 26th, 2014
Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGateUnless you've been living under a rock, you've heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple's reputation. The biggest sales ever of the newest product from technology's most beloved brand took a big hit this week when some videos like "iPhone 6 Plus Bend Test" from Unbox Therapy were uploaded to YouTube to show how the phone could be bent. Now other phone manufacturers, like Samsung, are coming under the same scrutiny.

3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

September 25th, 2014
3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Crowdfunding and Fan Funding Options for YouTube Creators [#TubeTalk #42]

September 24th, 2014
Crowdfunding and Fan Funding Options for YouTube Creators [#TubeTalk #42]How do you use Patreon, Tubestart, and YouTube Fan Funding (aka the "Tip Jar") to get your fans to support your YouTube channel? Find out on this week's ReelSEO's TubeTalk, the best podcast for YouTube marketing tips and advice.

5 Quick Wins For Promoting Your Brand on YouTube

September 24th, 2014
5 Quick Wins For Promoting Your Brand on YouTubeTo create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube. We show you 5 effective methods to brand your video content that will give you some very quick wins.

Rainy Days & Big Screens Push Online Video Engagement

September 22nd, 2014
Rainy Days & Big Screens Push Online Video EngagementAccording to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.

Real-time Stats Arrive on YouTube With Minute-by-Minute Data

September 19th, 2014
Real-time Stats Arrive on YouTube With Minute-by-Minute DataYouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.