How-to Be a Superstar YouTube Community Manager

January 27th, 2015
How-to Be a Superstar YouTube Community ManagerLike teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

January 26th, 2015
The Video Marketer’s Playbook for Winning the Super Bowl on YouTubeSuper Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016

Working the Vertical: The Role of Logic and Emotion in Video Marketing

January 23rd, 2015
Working the Vertical: The Role of Logic and Emotion in Video MarketingVideo marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy.

Can a Branded Video Truly Go Viral Without a Paid Distribution Strategy? [#TubeTalk 56]

January 22nd, 2015
Can a Branded Video Truly Go Viral Without a Paid Distribution Strategy? [#TubeTalk 56]Can brands really map out a viral video strategy in 2015? And, can a video really go viral without some kind of paid distribution and marketing strategy? We discuss these questions and more, in this week's ReelSEO TubeTalk podcast.

The Introverted Video Marketer’s Guide to Appearing on Camera [Creators Tip #176]

January 22nd, 2015
The Introverted Video Marketer's Guide to Appearing on Camera [Creators Tip #176]If you have an introverted personality, or are just very shy, appearing in front of a video camera can be a daunting prospect. But don't worry, we have 5 very valuable tips that should make your life on film that little bit easier.

5 Things You NEED to Know Before Creating Sponsored Video Content

January 22nd, 2015
5 Things You NEED to Know Before Creating Sponsored Video ContentCan sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

January 21st, 2015
Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!

Video Production Tips: The Basics of Lighting And Camera Angles

January 20th, 2015
Video Production Tips: The Basics of Lighting And Camera AnglesGetting the basic lighting and camera angles right in video production is absolutely essential if you want to create quality content. We take you through the basics that everyone should know.

When Does a Parody Video Become a Full-on Brand Attack?

January 20th, 2015
When Does a Parody Video Become a Full-on Brand Attack?The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Music, Minecraft, Movies: The Most Searched For Keywords on YouTube

January 19th, 2015
Music, Minecraft, Movies: The Most Searched For Keywords on YouTubeYouTube has confirmed the most popular keyword searches on the site for 2014, and it's no surprise that 'music', and 'movies' appear in the top three. But did you know that 'Minecraft' is the second most popular search term on the video site?