If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.
When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.
Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.
In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.
Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.
What is the YouTube hovercard and why is it important? How do you edit out a part of a video you don't want from an already-published video using Enhancements? How do you make YouTube thumbnails that will be clicked? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.
In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.
One of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store's new design is even more video friendly, which is great news all around.