50% of Video Views Will Be Via Mobile in 2016 [Research]

September 16th, 2014
50% of Video Views Will Be Via Mobile in 2016 [Research]27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to new research, the bigger the mobile screen the better when it comes to long-form video viewing.

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

September 16th, 2014
Correct Vertical YouTube Videos With This Nifty 2 Second TrickAlthough it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that's not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to make the viewing experience more bearable. By taking a couple of seconds to install the following bookmarklet, you can transform any video on YouTube that's been filmed in vertical into something much more watchable - hurrah!

Video Ads Land on Flipboard and They Won’t Auto-play

September 15th, 2014
Video Ads Land on Flipboard and They Won't Auto-playHot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.

James Franco Hits AOL Originals by ‘Making a Scene’

September 15th, 2014
James Franco Hits AOL Originals by ‘Making a Scene'Actor and polymath James Franco has dabbled in producing a web series before, but he's about to make his AOL Original debut with 'Making a Scene'. The innovative 10-episode comedy, which showcases Franco’s recreation of cinema’s most iconic moments, lands on AOL this Wednesday.

Four Video Ads that Define the Scottish Independence Referendum

September 15th, 2014
Four Video Ads that Define the Scottish Independence ReferendumWith the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”

It’s Earned Media That’s Driving Brand Awareness for Uber on YouTube

September 11th, 2014
It's Earned Media That's Driving Brand Awareness for Uber on YouTubeThe sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.

2 YouTube Analytics Reports You Should Check Every Week [Creator's Tip #159]

September 11th, 2014
2 YouTube Analytics Reports You Should Check Every Week [Creator's Tip #159]In this week's Creator's Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content for your channel.

Videos Are Coming to the App Store: Tips for Marketers and Developers

September 11th, 2014
Videos Are Coming to the App Store: Tips for Marketers and DevelopersWith more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.

YouTube End Cards, Subscribe Button Tip, and Channel Trailers [#TubeTalk #40]

September 11th, 2014
YouTube End Cards, Subscribe Button Tip, and Channel Trailers [#TubeTalk #40]What makes a great YouTube End Card? What is a YouTube Channel Trailer & why should you have one? Find out the answer to these and other questions on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.

5 Million Google Passwords Leaked, Check Your YouTube Account

September 10th, 2014
5 Million Google Passwords Leaked, Check Your YouTube AccountAnother day, another security breach. In the latest reminder that nothing is really that secure on the Internet, 5 million Google email addresses, usernames and passwords have been leaked to the outside world. If you have updated your Google log-in details recently then you are probably OK. If you haven't updated your password in years, then now might be the time to do that.