Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

April 17th, 2015
Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

How Coca-Cola is Sharing its Sustainability Story via YouTube

April 17th, 2015
How Coca-Cola is Sharing its Sustainability Story via YouTubeCoca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.

11 of the Best Branded Vines & Instagram Videos for March 2015

April 17th, 2015
11 of the Best Branded Vines & Instagram Videos for March 2015As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

April 8th, 2015
YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

April 8th, 2015
YouTube Celebrates 5 Years of TrueView With New Interactive CardsYouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

April 6th, 2015
Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

April 6th, 2015
How Teeny Tiny Videos are Generating Huge Engagement on YouTubeTiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.

YouTube Removes Facebook as a ‘Connected Account’ for Creators

April 3rd, 2015
YouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.

YouTube Removes Facebook as a ‘Connected Account’ for Creators

April 3rd, 2015
YouTube Removes Facebook as a 'Connected Account' for CreatorsYouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.

Viral Video Roundup for March 2015: Bacon, Eggs and Batman

April 2nd, 2015
We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.