How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

August 22nd, 2014
How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.

How to Make a YouTube Video into a GIF in 6 Easy Steps

August 22nd, 2014
How to Make a YouTube Video into a GIF in 6 Easy StepsWhy bother watching a whole video clip when you can simply cut out the good parts and put them in a GIF to share around? A new tool for doing just that has surfaced and made it super easy to turn a YouTube video into a GIF in just 6 east steps.

Video Production Options for Big Budgets and Little Budgets

August 22nd, 2014
Video Production Options for Big Budgets and Little BudgetsWhen it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.

YouTube War Games: Call of Duty vs. Battlefield

August 21st, 2014
YouTube War Games: Call of Duty vs. BattlefieldVideo games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.

Micro-Video Marketing Strategies for Brands on Vine & Instagram

August 21st, 2014
Micro-Video Marketing Strategies for Brands on Vine & InstagramIn a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.

Forget Viral! How Industry Dynamics Drive YouTube Performance

August 21st, 2014
Forget Viral! How Industry Dynamics Drive YouTube PerformancePixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.

YouTube Hovercards, Video Trimming, and Thumbnail Essentials [TubeTalk #37]

August 20th, 2014
YouTube Hovercards, Video Trimming, and Thumbnail Essentials [TubeTalk #37]What is the YouTube hovercard and why is it important? How do you edit out a part of a video you don't want from an already-published video using Enhancements? How do you make YouTube thumbnails that will be clicked? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

How The Socialization of Video is Driving Massive Consumption

August 20th, 2014
How The Socialization of Video is Driving Massive ConsumptionIn the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.

5 Lessons All Small Brands Can Learn About Video Marketing

August 19th, 2014
5 Lessons All Small Brands Can Learn About Video MarketingTechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.

Google’s New ‘Play Store’ Design is More Video Friendly Than Ever

August 19th, 2014
Google’s New ‘Play Store’ Design is More Video Friendly Than EverOne of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store's new design is even more video friendly, which is great news all around.