This is likely one of the most under-utilized marketing tools by most businesses and also one of the most powerful. This is something I just love…To tap another organization’s existing pool of on-target audience in a way that provides a monetary incentive for them is a beautiful thing. Its advertising without the upfront costs, or pay-per-acquisition style advertising. Most small businesses haven’t traditionally used this tool – I suppose either because they aren’t aware of it or they just don’t have enough online traffic to offer as collateral. But with a good Web 2.0 site with recurring traffic it makes perfect sense.

Another benefit to you is the ability to add content to your site that adds more value for your users. You can pick and choose the products or services that you like, that fit your style or philosophy.

One of my favorites is an Amazon Bookshelf.

Not only can you choose any of the books to you like for the bookshelf, but almost any of the inventory listed on Amazon.com can be selected. Typically your referral fee will be about 6% and could go up to 15% depending on the item and volume of sales you produce. And, if you enter your bank info Amazon will direct deposit your referral fees once you reach the threshold.

Jonathan

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