Archive for October, 2013
Most corporate videos are pretty good, some are great enough to go viral and some miss the mark by such a margin that it's a wonder that the creative team behind them don't have nightmares for the rest of their lives. We bring you 6 of the scariest business videos of all time, the ones that should never have seen the light of day.
Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.
Google are gearing up for the roll out of their new Glass hardware by releasing images that show a new earbud feature. As audio quality has been an issue this suggests that they have at least listened to requests to improve it. Users should also find the new Glass is compatible with prescription frames and lenses.
Google + is giving their 300 million active users brand new video editing capabilities that will allow them to produce short clips using a range of filters and soundtracks. Twitter also announced that viewers will be able to preview video clips in their timeline without having to open them. This and more news in our daily round up.