Archive for February, 2014

How To Write a Video Marketing Story for your Business [Creator’s Tip #131]

Thursday, February 27th, 2014
How To Write a Video Marketing Story for your Business [Creator's Tip #131]In this week's Creator's Tip, we we give you some tips and tricks about how to craft a story that will really sell your product or service and promote your business through online video.

ZEFR Lands $30M in Round D Funding to Fuel More Cool Software

Wednesday, February 26th, 2014
ZEFR Lands $30M in Round D Funding to Fuel More Cool SoftwareBrand management and social media marketing agency, ZEFR, has landed a funding round worth $30 million. The company will use the investment to expand its engineering and sales and marketing divisions.

Netflix and YouTube Dominate Downstream Bandwidth, Fixed and Mobile

Tuesday, February 25th, 2014
Netflix and YouTube Dominate Downstream Bandwidth, Fixed and MobileNetflix and YouTube share 50% of all fixed downstream Internet traffic, and 23% of mobile. Netflix is way ahead at 31.6% of the bandwidth share, with YouTube at 18.7%. Facebook, with more than a billion users, surprisingly takes up only 1.3%.

It’s Official: Teens and Millenials Love YouTube More Than Facebook

Monday, February 24th, 2014
It's Official: Teens and Millenials Love YouTube More Than FacebookYouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds. Nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.

Netflix Pays Comcast, Ends Our Love Affair

Monday, February 24th, 2014
Netflix Pays Comcast, Ends Our Love AffairIn the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.

Global Online Video Association Formed, for the Betterment of Online Video

Monday, February 24th, 2014
Global Online Video Association Formed, for the Betterment of Online VideoA group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.

Squarespace Unveils $40 Million Online Marketing Campaign?

Monday, February 24th, 2014
Squarespace Unveils $40 Million Online Marketing Campaign?Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.

Virool Disappears From Google Search, Learns A Hard Lesson About SEO

Saturday, February 22nd, 2014
Virool Disappears From Google Search, Learns A Hard Lesson About SEOSuspected bad SEO practices have seen another site disappear from the Google search index - and this time it's video advertising platform Virool that is feeling the wrath of Google. But is there to this than shady backlinks?

SpotXchange Top Video Ad Property in January According to comScore

Friday, February 21st, 2014
SpotXchange Top Video Ad Property in January According to comScoreJanuary didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.

3 Tips for Crafting Compelling Social Video Customers Will Love

Thursday, February 20th, 2014
3 Tips for Crafting Compelling Social Video Customers Will LoveSocial video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.