Archive for November, 2014

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

Friday, November 28th, 2014
85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, TwitterWhile Facebook remains the social network with the most users, more online adults visit YouTube every month to watch video content. But in the last 6 months, Facebook has only seen a 2% growth in users, compared to 25% for YouTube.

5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]

Thursday, November 27th, 2014
5 Tips for Shooting Professional Hyperlapse App Videos [Creators Tip #170]Videos shot using Instagram's Hyperlapse app make for great short-form clips that can used in any video marketing campaign. In this week's Creator's Tip, we give you 5 tips for shooting the most professional footage using the app and your smartphone.

How-to Identify YouTube Influencers to Endorse Your Brand

Wednesday, November 26th, 2014
How-to Identify YouTube Influencers to Endorse Your BrandYouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?

The Complete Guide to Optimizing Your YouTube Channel Layout [#TubeTalk #51]

Wednesday, November 26th, 2014
The Complete Guide to Optimizing Your YouTube Channel Layout [#TubeTalk #51]This week's TubeTalk podcast is a deep-dive into optimizing your YouTube channel layout for the best possible branding impact. We take you through the different elements and features and discuss how to optimize and customize each one.

YouTube Videos Pulled for Failing to Declare Oreo Sponsorship

Wednesday, November 26th, 2014
YouTube Videos Pulled for Failing to Declare Oreo SponsorshipOreo has been penalized for failing to declare it sponsored some YouTuber vlogging content. As the ASA and FTC begin to more actively enforce their rulings about ads in online video, where is YouTube? The site needs a feature to help creators to promote a brand without risking the quality of their content immediately.

Toy Reviews Not Toy Brands are Driving YouTube Video Views

Tuesday, November 25th, 2014
Toy Reviews Not Toy Brands are Driving YouTube Video ViewsThere are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.

What are the Top Six Social Video Trends for Brands in 2015?

Monday, November 24th, 2014
What are the Top Six Social Video Trends for Brands in 2015?Brands, agencies, and video marketers should already be gearing up for next year's campaigns, but what are the top social video trends of 2015, and how can brands take advantage of the opportunities around them?

How-to See Videos From Only the YouTube Channels You Subscribe To

Sunday, November 23rd, 2014
How-to See Videos From Only the YouTube Channels You Subscribe ToIf you are active on YouTube and watch a lot of content, the site will populate your signed-in home page with other recommended videos it thinks you will like. This amount of info can sometimes be a little overwhelming, so here's a quick fix to make the YouTube user experience more manageable.

300+ Hours of Video are Uploaded to YouTube Every Minute

Friday, November 21st, 2014
300+ Hours of Video are Uploaded to YouTube Every MinuteGoogle has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Friday, November 21st, 2014
Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing BudgetDid you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.