Archive for April, 2015

11 of the Best Branded Vines & Instagram Videos for April 2015

Thursday, April 30th, 2015
11 of the Best Branded Vines & Instagram Videos for April 2015As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.

5 Ways Brands are Using Snapchat for Marketing and Promotion

Wednesday, April 29th, 2015
5 Ways Brands are Using Snapchat for Marketing and PromotionUnderstanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out what works for them.

Why Are Advertising Executives Rooting for Facebook Video Ads?

Tuesday, April 28th, 2015
Why Are Advertising Executives Rooting for Facebook Video Ads?A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

Monday, April 27th, 2015
#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Brand vs Brand: How Starbucks and Dunkin’ Donuts Leverage Video to Reach Their Target Audience

Friday, April 24th, 2015
Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target AudienceDunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?

Fans Go Star Wars Crazy: 88M Views for #TheForceAwakens Teaser in Just 4 Days

Tuesday, April 21st, 2015
Fans Go Star Wars Crazy: 88M Views for #TheForceAwakens Teaser in Just 4 DaysThe public's appetite for the new Star Wars film, 'The Force Awakens', has generated 88 million views for the trailers released to Facebook and YouTube in the last 7 days. But it's not just the official Star Wars brand that's benefiting from the buzz.

Snickers Shows YouTubers Are Not YouTubers When They’re Hungry

Monday, April 20th, 2015
Snickers Shows YouTubers Are Not YouTubers When They’re HungrySnicker's latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?

Political Campaign Videos: Which Candidates are Winning the Viewer Vote

Monday, April 20th, 2015
Political Campaign Videos: Which Candidates are Winning the Viewer VoteOnline video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.

Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

Friday, April 17th, 2015
Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

How Coca-Cola is Sharing its Sustainability Story via YouTube

Friday, April 17th, 2015
How Coca-Cola is Sharing its Sustainability Story via YouTubeCoca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.