Archive for July, 2015

Top Online Video Creators Across Social Platforms: February 2016 Leaderboard

Thursday, July 16th, 2015
Top Online Video Creators Across Social Platforms: February 2016 LeaderboardAccording to the latest online video ranking leaderboards from Tubular, The Ellen Show, BuzzFeed, Justin Bieber, and the WWE were some of the top video creators across the big social video platforms in February 2016.

The Most-Watched Instagram Video Creators: June 2015 Leaderboard

Thursday, July 16th, 2015
The Most-Watched Instagram Video Creators: June 2015 LeaderboardInstagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with this month's most watched Instagram Video Creators Leaderboard.

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

Thursday, July 16th, 2015
Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and MobileYouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.

Maybe Vertical Video Isn’t That Evil After All

Tuesday, July 14th, 2015
Maybe Vertical Video Isn't That Evil After AllFor years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.

Why BeautyCon (and Other Cons) are Influencer Marketing Goldmines for Brands

Monday, July 13th, 2015
Why BeautyCon (and Other Cons) are Influencer Marketing Goldmines for BrandsBeautyCon, and other industry events that bring enthusiastic creators and fans together over a shared passion, are an absolute goldmine for video marketing teams and brands to find influencers to endorse their product or service.

WheezyWaiter: YouTube Channel Review – Through the ‘Reel’ Wringer

Friday, July 10th, 2015
WheezyWaiter: YouTube Channel Review - Through the 'Reel' Wringer'Through the Wringer' is a video marketing series that takes a deep-dive into the content, programming, marketing, and audience strategy of major YouTube creators and brands. In this post, musician and vlogger WheezyWaiter goes through the Reel Wringer.

The Most-Watched Facebook Video Creators: June 2015 Leaderboard

Thursday, July 9th, 2015
The Most-Watched Facebook Video Creators: June 2015 LeaderboardBuzzfeed Food, America's Funniest Home Videos, Tastemade, NBA, and the Huffington Post were some of the most watched brands on Facebook for video content in June 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Top Vine Stars & Most-Watched Vine Creators: June 2016 Leaderboard

Thursday, July 9th, 2015
Top Vine Stars & Most-Watched Vine Creators: June 2016 LeaderboardAccording to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for June 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

Thursday, July 9th, 2015
Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.

Viral Video Roundup June 2015: S’more Entertainment All Round

Tuesday, July 7th, 2015
Viral Video Roundup June 2015: S'more Entertainment All RoundOur viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.