Archive for November, 2015

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

Tuesday, November 17th, 2015
62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube CreatorAs more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.

70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]

Monday, November 16th, 2015
70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]Consumers are increasingly turning online to research and review the car they are looking to purchase, and video is playing a big part in the customer sales cycle. Nearly 70% of people who used YouTube as part of their car buying process were influenced by what they watched.

500 Hours of Video Uploaded To YouTube Every Minute [Forecast]

Friday, November 13th, 2015
500 Hours of Video Uploaded To YouTube Every Minute [Forecast]Facebook, Snapchat, and other video platforms are reporting incredible growth but what about YouTube? How much video will be uploaded to the video giant in 6 months, or even a year from now? Using stats from the last 8 years, ReelSEO predicts YouTube will keep on growing and growing.

New YouTube Sponsored Cards Offer Extra Income for Creators

Friday, November 13th, 2015
New YouTube Sponsored Cards Offer Extra Income for CreatorsYouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.

5 Ways to Hack the YouTube Description Box for Better Rankings

Thursday, November 12th, 2015
5 Ways to Hack the YouTube Description Box for Better RankingsThe YouTube description box might just be the most under-used tool in your video marketing strategy. Follow these 5 steps to make sure your description is working as effectively as possible - that will help YouTube return your video in the search results for the keywords you want to rank for.

The Best Branded Videos Across Vine and Instagram: December 2015

Wednesday, November 11th, 2015
The Best Branded Videos Across Vine and Instagram: December 2015As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from December 2015.

The New Video Marketing: Community, Not Content, is King

Tuesday, November 10th, 2015
The New Video Marketing: Community, Not Content, is KingThe online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.

Why Video Marketing is About the Audience Not the Marketers

Monday, November 9th, 2015
Why Video Marketing is About the Audience Not the MarketersA new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all about the audience - not the marketers.

BuzzFeed: YouTube Channel Review – Through the ‘Reel’ Wringer

Friday, November 6th, 2015
BuzzFeed: YouTube Channel Review - Through the 'Reel' WringerWant to know what makes publishing giant BuzzFeedVideo so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into its channel to review the content, promotion, optimization, and community strategy of one of the world's biggest content machines.

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

Friday, November 6th, 2015
Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share VideoFacebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed.