Archive for March, 2016

A YouTube Certified Team is Key to Audience Growth

Friday, March 25th, 2016
A YouTube Certified Team is Key to Audience GrowthDid you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.

Live Streaming vs Video on Demand: Why Brands Need to Consider Both

Thursday, March 24th, 2016
Live Streaming vs Video on Demand: Why Brands Need to Consider BothAdoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.

VidCon 2016: Top Experts to Unlock Video Industry Secrets

Tuesday, March 22nd, 2016
VidCon 2016: Top Experts to Unlock Video Industry SecretsThe VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

Monday, March 21st, 2016
Millennials Ensure 46% of Video is Consumed Via Mobile [Report]According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

It’s Tough to Make Predictions, Especially About the Future of Video Marketing

Tuesday, March 15th, 2016
It’s Tough to Make Predictions, Especially About the Future of Video MarketingThe online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends.

No, Marketers, Not All Video is Created Equal

Monday, March 14th, 2016
No, Marketers, Not All Video is Created EqualInstead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out plan.

7 Tips for a Successful Snapchat Video Marketing Campaign

Friday, March 11th, 2016
7 Tips for a Successful Snapchat Video Marketing CampaignSnapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. We take a look at 7 tips for a successful Snapchat video marketing campaign that brands can implement today.

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

Tuesday, March 8th, 2016
Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?Viewers love a good viral video - video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself. But why do brands make them? What are the solid, measurable business objectives that can be achieved by making one?

Meet The Brands Who Broke Into the Mainstream with YouTube

Monday, March 7th, 2016
Meet The Brands Who Broke Into the Mainstream with YouTubeYouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.

Social Video Campaigns are Winning Awards for Delivering Business Results

Friday, March 4th, 2016
Social Video Campaigns are Winning Awards for Delivering Business ResultsNot only is video marketing an essential part of any brand's digital strategy, social video has been proven to return real business results, a metric that really can't be ignored. We take a look at some of the top social video campaigns according to a recent study.