Archive for March, 2016
Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends.
Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out plan.
Viewers love a good viral video - video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself. But why do brands make them? What are the solid, measurable business objectives that can be achieved by making one?