Archive for February, 2017

#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?

Friday, February 24th, 2017
#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?'La La Land' looks set to pick up a truckload of trophies at the Academy Awards, but which Best Picture nominated movie trailers for the 2017 Oscars found the most engagement with viewers online? We take a look, and join YouTube movie experts CinemaSins as they provide some commentary on the trailers themselves.

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Wednesday, February 22nd, 2017
Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

Tuesday, February 21st, 2017
What Marketers Need to Know About the Changes Coming to Facebook and YouTubeBoth Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Beauty on YouTube: Brands, Influencers and the Millennial Woman

Wednesday, February 15th, 2017
Beauty on YouTube: Brands, Influencers and the Millennial WomanDid you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman.

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Monday, February 13th, 2017
Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year's much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

Monday, February 6th, 2017
What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.