Archive for July, 2017

How Video Rankings Differ on Google and YouTube [New Study]

Thursday, July 27th, 2017
How Video Rankings Differ on Google and YouTube [New Study]A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences.

How British Airways and Other Airlines Are Using Safety Videos to Fly High Online

Tuesday, July 25th, 2017
How British Airways and Other Airlines Are Using Safety Videos to Fly High OnlineBritish Airways just released a new star-filled safety video online, a full month before it makes an appearance on its planes. We take a look at how airline safety videos are becoming a powerful marketing tool in their own right.

How Hyundai’s ‘Shackleton Returns’ Video Campaign Drove Automotive Brand To Top Position

Monday, July 24th, 2017
How Hyundai’s ‘Shackleton Returns’ Video Campaign Drove Automotive Brand To Top Position‘Shackleton’s Return’ by Hyundai is a remarkable example of great storytelling. So, maybe we shouldn’t be surprised that the video campaign has already generated over 100 million video views for the automotive brand.

State of Online Video Q2 2017: Get The Latest Insights and Trends

Wednesday, July 19th, 2017
State of Online Video Q2 2017: Get The Latest Insights and TrendsGet the latest trends and insights in online video. Our quarterly report recaps the actionable metrics that mattered in online video for Q2 2017 and provide an analysis and outlook for the coming quarter.

Millennial Males are Turning to YouTube and Facebook for Football Views and News

Wednesday, July 19th, 2017
Millennial Males are Turning to YouTube and Facebook for Football Views and NewsDid you know that football videos generated an incredible 23B online video views between May 2016 and May 2017? Or that Facebook live videos about soccer are twice as engaging than for non-live soccer videos? Download our report for more insights.

World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still Amazing

Tuesday, July 18th, 2017
World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still AmazingVolvo Trucks new 'World's Largest Unboxing' video demonstrates that B2B videos can amaze viewers on YouTube as well as any viral or music video.

The Many Faces of #E32017: Sponsored, Live, and Official Video

Friday, July 14th, 2017
The Many Faces of #E32017: Sponsored, Live, and Official VideoAt E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube.

How Refinery29 Owns its Lifestyle Video Presence

Tuesday, July 11th, 2017
How Refinery29 Owns its Lifestyle Video PresenceRefinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy.

The Significant Seven Social Video Platforms of 2017

Monday, July 10th, 2017
The Significant Seven Social Video Platforms of 2017Each of the significant seven social video platforms has a different personality, so each one should play a different role in your upcoming marketing plans.