Lately we’ve been seeing a lot of success advertising in Facebook. Very similar to Google Adwords, but with another level of behavioral and demographic targeting along with really cool social functionality.

Instead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Ad and target it precisely to the audience you choose. The ads can also be shown to users whose friends have recently engaged with your Facebook Page or engaged with your application. Facebook Ads are more likely to influence users when they appear next to a story about a friend’s interaction with your business.

Here’s a preview of one of our currently running ads:

We are able to target our client’s demo with precision accuracy, generating only high quality leads for them. These ads also feed into our client’s Facebook Page for additional social marketing – a great way to create buzz.

Give us a call if you have any questions about Facebook advertising and promotion.

Jonathan

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This entry was posted on Wednesday, October 22nd, 2008 at 6:22 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.