Comments for Invisible Idea

Comment on What Makes a Video Viral? by heel lifts

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organt57 — Mon, 02 Feb 2009 17:29:40 +0000

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Comment on What Makes a Video Viral? by jonathan

jonathan — Fri, 30 Jan 2009 19:25:14 +0000

Good point. Its hard to say exactly. But I do think the timing of a release and the product/service chosen to be promoted need to be coordinated. You can mitigate some of that risk depending on fore-knowledge of a market, the economy, etc. For example, you can’t release a video promoting a luxury product/service in dire economic times and expect a high conversion to purchase. But that doesn’t mean the video itself won’t be viewed and shared if its entertaining. Getting views and going viral doesn’t mean the product/service will sell. That is where I see luck and timing being an issue. Thanks for the question!