Well, I bought the book Groundswell – its great. Last week I defined the Groundswell. This week I’m going to talk about the 5 things companies can do to engage with the Groundswell.

1. Listening – this already exists in trad. company form called research. This entails monitoring the conversation your customers are having with each other.

2. Talking – this is what we usually call marketing. “Participating in and stimulating two-way conversations your customers have with each other”.

3. Energizing – sales. Finding the lead customers and using their enthusiasm to sell each other.

4. Supporting – Support. Using groundswell tools like social networks to and social forums to enable your customers to support each other. Support

5. Embracing – Development. Integrating your customers into the way you do business. Your lead customers will have great ideas for new design and product offerings.

Add to:

Tags: Groundswell

This entry was posted on Monday, May 12th, 2008 at 8:01 pm and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.