1. Listen to what other people are blogging about before you jump in. Explore your industry’s blogs. Use Google Blog and Technorati to search for blogs using your keywords. Find some and read the posts. If they’re relevant, make a comment. The easiest way to get started is by adding to the conversation on someone else’s blog. This also ups your creditibility in the public eye.

2. Determine your outcome for your blog. Is it research tool for getting customer feedback? Is it a tool to drive sales? Do you want to provide support for your clients?

3. Practice first before going live. Write 5-10 posts to get a feel and read posts by others in your space.

4. Create an editorial process. Sometimes compliance needs to approve the text. What happens if you can write on your expected day?

5. Create a plan so that people can find your blog. You could use a press release from prweb.com, or buy some Google Adwords. Let all your existing database know through email blasts or radio spots. A great, free way is to add to the conversation on other’s blogs and leave have your blog URL in your signature. Put links in your posts to other blogs that have your potential audience base.

6. Enable comments. Moderate them by removing off-topic responses or offensive responses and respond to the ones that drive the conservation. Go on to other blogs and comment on them.

Jonathan

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Tags: blogging

This entry was posted on Tuesday, May 27th, 2008 at 4:23 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.