iTunes SEO
I recently listened to a great podcast episode by one of the premier podcasting experts, about showing up in search results within iTunes. I’ll link to that episode at the end of this post, but its worth distilling the message here first.
Results whether they be in Google or iTunes are based on Relevancy and Authority. Within iTunes, relevancy works much the same way as in other search engines – how relevant is your content to the searched keyword. Using your keywords in your title, name, summary, and keyword tags make you relevant. All of these are indexed and searchable by iTunes.
Authority is based on how popular a podcast is. This is measured primarily by how many daily new subscribers a podcast has. That is, how many new people click the subscribe button on a daily basis for a podcast. This is how iTunes “ranks” a podcast. It is not based on how many total subscribers or how many unique downloads a podcast has and certainly doesn’t include how much of any of this occurs outside of the iTunes directory.
The other component to authority is ratings and reviews. The amount of positive “star” ratings, is an easy and great way to increase authority and search results when keyword searching within iTunes
Thanks Jason for that great bit!
Tags: iTunes, podcasting, SEO