Forrester Research’s 2007-2012 report called US Online Video Marketing Spend that online video spending will total $7.153 Billion. This show 1500% growth over last year’s spending of $471 Million. A major factor in driving this growth is the availability and increase of use of broadband internet. Both eMarketer and Ad age project that 89% of US households will be connected via broadband in 2008.

Jonathan

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Tags: ad spending, online video

This entry was posted on Wednesday, July 30th, 2008 at 8:52 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.