A great way to deliver your podcast is through a pre-loaded, custom-branded iPod or MP3 device. Ipods are great because of their high perceived value, their ability to carry a great marketing message, and its use for the customer beyond.

Your logo can be imprinted on the iPod carefully loaded with a:
1. “best-of” edit sold as a premium product.
2. a “season 1″ edit. This would be a great giveaway - incentivizing your audience to fill out your ratings and reviews, or fill out your demographic surveys.

If you included a small audio edit educating them about how to subscribe to and download future podcasts, you’ve got a subscriber who will tell all their friends and family about you.

Jonathan

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Tags: ipod, monetization, promotions

This entry was posted on Monday, June 23rd, 2008 at 3:55 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.