Posts Tagged ‘advertising’

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Wednesday, February 22nd, 2017
Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

Tuesday, February 21st, 2017
What Marketers Need to Know About the Changes Coming to Facebook and YouTubeBoth Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Monday, February 13th, 2017
Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year's much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Tuesday, January 31st, 2017
Super Bowl Commercials Are Just the Tip of the Iceberg in Video AdvertisingSuper Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

Wednesday, January 18th, 2017
46% of Consumers Confirm They Made a Purchase After Watching a Branded Social VideoDid you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?

How Red Bull Quietly Changed its Video Marketing Strategy

Friday, January 13th, 2017
How Red Bull Quietly Changed its Video Marketing StrategyThese days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the industry looks to its campaigns for inspiration. So how is Red Bull reaching more of its target audience?

8 of The Best British Christmas Video Ads of 2016

Tuesday, November 22nd, 2016
8 of The Best British Christmas Video Ads of 2016Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys, John Lewis, and Tesco.

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

Monday, October 17th, 2016
Online Video Metrics that Really Matter for Brand Advertisers & Their AgenciesWe've already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to.

NBC’s Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

Tuesday, August 23rd, 2016
NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins GoldThe 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Top Vine Stars & Most-Watched Vine Creators: June 2016 Leaderboard

Saturday, July 23rd, 2016
Top Vine Stars & Most-Watched Vine Creators: June 2016 LeaderboardAccording to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for June 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.