Podcasting is becoming more and more mainstream every day, and for good reason as marketers find it an effective and efficient marketing tool. Here are some of the reasons why you may want to consider Podcasting in your marketing strategy:

Power of the voice: One thing that sets podcasts apart from the written word is the production factors and emotions that can be present in the audio. This makes the intensity and degree of communication much more pronounced than simply reading text from a brochure or webpage. Consumers can listen to a podcast at any time, and often intergrate the audio into their daily activities, of walking, gardening, or commuting.

Market for podcasts: The market for podcast consumption is growing rapidly. The listener market is currently estimated at over 6 million. The podcast listener base in the US is forecast to grow to close to 60 million by 2010.

Podcast advertising: Advertising in podcasts or production of podcasting content is being utilized by savvy marketers. Podcasting advertising will witness a compound annual growth rate of 154% from 2006 to 2010 compared to $3.1 million revenue in 2005 according to a recent report by the Economic Times.

The future: Many experts report that podcasts represent the next evolution in the new digital media domain. According to a Forrester research report by 2010, 12 million people will be listening to podcasts as a part of their media diet. This figure was announced even before iTunes popularised podcasts.

Taking this all into account, podcasts provide a great opportunity to market your product or service to unique niche audiences. At InvisibleIdea we help you create distribution of your content by creating your own distribution channels.

Matthew

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