Posts Tagged ‘facebook’

WSJ: Google+ Is Ghost Town. It’s Dead.

Thursday, March 1st, 2012

http://lava360.com/wp-content/uploads/2010/11/beelitz-ghosttown24.jpg

In September, a few months after Google+ launched, Google announced that 40 million people were using the service. I found that number just had toooooo many zeros, like 6 zero extra behind it. Hence, I did some digging, you can read it here, Who is really using Google+?

I discovered the bulk of the traffic was coming from India. It was a gimmick that was staged to give the impression that everyone was using it. Now Wall Street Journal, has a great post titled, “The Mounting Minuses of Google+“. According, to the story Google+ is just a virtual ghost town. The story is based on the latest comScore report that show that the average Google+ user spent just 3 minute a month, on the service. That is basically, the time the spent signing up for the service as Google forces users to. By comparison, Facebook users spent 6 hours a month on the service.

As marketers and business development professionals your time is limited and there is not point wasting your time on Google+, which will give you zero returns. Focus on what is working. That’s my 2 cents.

Non-Tech Workers In Silicon Valley Are Still Getting Crushed By The Recession

Tuesday, February 28th, 2012

Silicon Valley

MENLO PARK, Calif. (AP) — Daniel Macias is the face of Silicon Valley seldom seen by those who don’t live there.

When he was 19, he wasn’t starting what would become one of the world’s most successful tech companies, like Mark Zuckerberg did at that age when he founded Facebook. Macias spent his 19th birthday behind bars, where he’d been sentenced for assault.

Now 20, Macias spent a recent day learning to build houses as part of a construction job training program near Facebook’s headquarters. He hopes to join the carpenters union when he finishes the program.

“If I wasn’t going to school, I would have been in the streets,” Macias said.

Money and jobs abound in Silicon Valley for people with the right high-tech or business skills. For those who don’t, the Great Recession has meant the same challenge as anywhere else in the country.

Facebook moved into its new offices on the former campus of Sun Microsystems along San Francisco Bay not long before announcing plans for an initial public offering. Inside, employees wrestle with the enviable problem of what to do with their money once the IPO makes them overnight millionaires.

A short drive down the road, East Palo Alto saw the number of murders double from four to eight, a significant spike for a city of just 28,000 people. Average income hovers just under $18,000 annually, compared to more than $66,000 for Silicon Valley as a whole. The unemployment rate in December was 17 percent, compared to 8.3 percent region-wide.

Those disparities stem in part from the complicated histories of the small cities that span the Highway 101 corridor threading through the heart of Silicon Valley, and in part from national economic trends that have spared few struggling communities. They also reflect some changes unique to the most recent tech boom, fueled by social media, cloud computing and mobile apps.

As per capita income rises in the region, the median income has fallen, suggesting that as some people are getting richer, more are making less. The percentage of students in Silicon Valley public schools receiving free or reduced-price lunches has increased steadily over the past several years, an indication of hard times for more families.

Data on these economic trends are collected every year in the Silicon Valley Index, compiled by local nonprofit analysts. This year’s report highlighted the recovery of the region’s high-tech economy as wildly successful companies like Facebook go on hiring sprees.

But that recovery has not had the same ripple effect on the region as a whole compared to previous tech booms, said Russell Hancock, head of Joint Venture, one of the groups behind the index.

In the past, companies like Hewlett-Packard Co. and Lockheed Martin Corp. brought mid-level jobs to Silicon Valley along with the expected science, engineering and management positions, Hancock said. But globalization has sent the manufacturing jobs overseas. Meanwhile, information technology has made once-plentiful clerical and office positions obsolete.

“The technologies that we invented here have actually eliminated entire classes of jobs,” Hancock said. Without those jobs, the prospects for workers without high-end tech skills have become even more challenging:

“If you took away tech, our region would look like any other region, maybe even worse,” he said.

The contrast between the haves at Facebook and the have-nots in East Palo Alto nearby has stirred some tension. City Councilman Carlos Romero is pushing for the company to do more to address traffic and the resulting air quality issues created by the influx of new workers. He also worries that especially after Facebook’s IPO, newly flush employees will start buying up the city’s relatively affordable real estate close to their offices and send housing prices spiraling higher than low-income residents can afford.

“This is not about making sure that Facebook doesn’t come into the community,” Romero said. “This is about making sure East Palo Alto is not left out.”

Nearly half of Facebook’s employees take some form of alternative transportation, and the company is placing a hard cap on the number of vehicles allowed on and off campus to keep traffic down, said Facebook spokesman Tucker Bounds. Facebook has also been working with local developers on efforts to build housing for employees on vacant land near the campus to lessen the impact on the existing housing market, Bounds said.

Facebook has initiated some outreach into the surrounding community, including support for the program where Macias is learning to be a carpenter, known as JobTrain.

Kail Lubarsky, director of marketing at JobTrain, said no graduates have gotten jobs with Facebook yet, but she said she’s working with the company in hopes of establishing an internship program. JobTrain has culinary arts training that could lead to jobs for students in Facebook’s cafeterias. But the real goal is to place students in entry-level jobs that could let them advance to join the ranks of the in-demand coders, designers and executives who thrive most in Silicon Valley.

At JobTrain, some students said they were gunning for Facebook jobs. But many said they were simply grateful for the chance to start over, to get a foothold in an economy that has challenged many of them, even in a place where on paper the recovery is in full swing.

Macias said he sees parallels between his effort to get ahead and the Facebook employees up the road, whom he sees as average people who worked hard and succeeded.

“They took advantage of opportunities,” he said.

___

Marcus Wohlsen can be reached on Twitter: http://twitter.com/marcuswohlsen

Source: Business Insider

Here’s How Facebook Is Bypassing Google For Mobile Apps (GOOG, FB)

Monday, February 27th, 2012

Facebook new headquarters with Zuckerberg

Facebook is letting developers of mobile Facebook apps send charges to your phone bill, so users don’t need a credit card to buy the apps.

This won’t work on iPhones — Facebook and Apple have a deal where all Facebook apps must be sold through Apple’s App Store.

But it will definitely work on Android apps.

So, instead of forcing users to buy Facebook apps through the Android Marketplace (which gives Google a cut of every sale), or enter their credit card info for some new kind of Facebook-specific market (which very few people would probably do), users can just click and buy.

That goes for just about anything a developer wants to sell — another app, extra game levels, or physical goods.

In the U.S., participating carriers will include AT&T, T-Mobile, and Verizon.

We thought this would be coming when Facebook bought Bango, a company specializing in mobile carrier billing, last month. But today, the company confirmed it on a blog post.

In the same blog post, Facebook explains that it’s also making it easier for Android users to discover Facebook mobile apps without having to go through the Android Marketplace.

Specifically, Facebook is now letting developers use its Open Graph platform to push apps right on Facebook. For instance, if I use Foodspotting to recommend a particular dish at a restaurant, my friends on Facebook will see that recommendation. That might encourage them to download the app themselves.

Facebook already lets iOS and Web app developers use Open Graph, but today it announced it’s extending that to Android developers as well.

Source: SAI

Couple Killed For Unfriending Somebody On Facebook

Friday, February 10th, 2012

murder

A Nashville couple were shot dead in their home allegedly because they “unfriended” someone on Facebook, police say, according to Reuters.

The victims, Billy Clay Payne Jr. and Billie Jean Hayworth, had recently unfriended Jenelle Potter on Facebook.

Potter’s father and cousin shot both victims in the head and slit Payne Jr.’s throat.

It gets worse. Hayworth was apparently holding her baby when the men murdered her. They left the couple’s eight month old baby alive in Hayworth’s arms, according to Reuters’ report.

Potter lives at home with her parents and is “constantly on Facebook,” local Sheriff Mike Reese told Reuters. ”We’ve had murders, but nothing like this. This is just senseless,” Reese said.

The killing took place a month ago, but local police arrested the two men responsible on Tuesday and charged them with two counts of first degree murder on Wednesday.

Read the rest of the report over at Reuters >



See Who Is Making Millions In Facebook IPO

Tuesday, February 7th, 2012

Over a 20 billionaires and 1,000 multi-millionaires are going to be minted when Facebook does its IPO. Here is diagram of who is making what.

Awesome Facebook Stats Pre-IPO

Tuesday, February 7th, 2012

Here are some awesome stats from Facebook’s IPO documents filed with the SEC. The data was put together by comScore & Miniwatts Marketing Group for Reuters.

Absolute Power: Zuckerberg Is The Next Murdoch

Tuesday, February 7th, 2012

http://blogs.telegraph.co.uk/news/files/2011/07/doublepic.jpg

Mark Zuckerberg is the next Rupert Murdoch, and given internet time he might get there in a couple of years not decades, says Rob Cox of Reuters.

He says that users and investors are ceding so much control over to Zuckerberg that it is bound to stop being in their best interest.

Due to proxies, Zuckerberg’s shares have 10 times the votes of ordinary shares. That wields him 57 percent of the votes despite controlling 28 percent of the shares. That lets him overrule the majority.

He says investors have allowed Zuckerberg to maintain an iron grip on Facebook (FB) because his dorm-room project is about to fetch them $75 billion, more than the combined market capitalizations of Viacom, News Corp and The New York Times.

Cox says that Murdoch’s News Corp, Sumner Redstone’s Viacom and the Sulzberger family’s NY Times are among the myriad companies controlled by individuals or families whose ambitions no longer fully align with those of a majority of their shareholders and users if I might add.

This absolute power was on display when Murdoch nominated his two sons to the News Corp board. The other 88 percent of News Corp shareholders that did not share his name opposed the move but Murdoch was able ignore their votes due to the voting structure that gives him absolute power.

Facebook is not the only company with such a structure, the founders of Zynga, Google have wield similar power.

Facebook IPO: Graffiti Artist To Make $200 Million

Thursday, February 2nd, 2012

David Choe, the graffiti artist that painted the walls at Facebook’s first headquarters ended up taking stock instead of cash. When Facebook IPOs, his stock could be worth over $200 million according to SEC filings.

The payout to Mr. Choe, the graffiti artist, could provide more money from his paintings than Sotheby’s attracted for its record-breaking $200.7 million auction in 2008 for work by Damien Hirst.

In 2005, Facebook was a tiny start-up and it needed every penny. Mr. Choe’s was owed a few thousand dollars for this work. Mr. Choe, who said at the time that he thought the idea of Facebook was “ridiculous and pointless,” nevertheless chose the stock.

Mr.Choe is classified as an “adviser” to the company in the filings. According to a former Facebook employee, advisers were getting 0.1 to 0.25 percent of the company. Based on Facebook’s proposed market value of $100 billion, that translates into roughly $200 million for Mr. Choe.

Mr. Choe, is now a very successful artist with gallery shows and pieces exhibited in major museums. He has published an elaborate book titled “David Choe”, featuring his “multimillion-dollar” artwork, which includes the Facebook paintings.

It wasn’t always peaches and roses for Mr. Choe, he had a very hard life, including run-ins with the law, but now he is wealthy. On his Facebook wall, Mr. Choe’s can be seen living the life of a rockstar, partying with scantily clad women and spending large amounts of money on alcohol. In recent weeks, Mr. Choe promoted photos of a $40,000 bottle of alcohol; a single shot, he boasted, costs $888.

Mr. Choe is declining interview requests saying he wants to maintain his privacy.

However, he has a word of advise: “Always double down on 11. Always.”

Zynga’s Shares Skyrocketing On Facebook IPO

Thursday, February 2nd, 2012

zynga shares woosh

Zynga’s shares shot up as much as 20 percent in trading today, a day after Facebook revealed 12 percent of its revenue comes from the social gaming maker.

Facebook gets a huge chunk of its revenue from advertisements purchased by Zynga and from transaction fees on Zynga’s virtual goods. Zynga’s games also generate more pages where Facebook can place advertisements.

Zynga’s shares are trading as high as they ever have right now. Zynga is up around 14% right now and is trading at around $12 — higher than its debut of $11 when it first went public.

Source: SAI

As Facebook ‘Kicks Off The Social Era,’ Here’s What You Need To Know About Social Commerce

Thursday, February 2nd, 2012

Girls women shopping london

Facebook’s IPO will kick off the era of “social computing,” BI’s Matt Rosoff declared this week. And within social computing, a lucrative sub-field is unfolding: social commerce. Businesses and entrepreneurs can now reach consumers anytime on smart devices, and through personalized networks such as Facebook, Twitter, Foursquare, and many more. Below is guide to the players in social commerce.

So what exactly is social commerce and why all the buzz? It’s a broad term, but here are a few uses:

  • Major brands such as Fortune 500 companies are realizing the huge upside to using social media and social experiences to sell their products. For example: Heineken USA creates a Facebook app that pairs you with another Facebook user. You both want a “BeerTender” that pours Heineken on tap, and you buy them for each other. PepsiCo creates a “Mission Control” center at Gatorade HQ to aggressively move into social media. Martha Stewart Living Omnimedia uses social-shopping site OpenSky to help promote products in a personalized way that resonates with tasteful consumers.
  • Of course, someone needs to measure all this social chatter. Metrics honchos like Radian6 provide data on social-media engagement and real-time monitoring of diverse platforms. Klout tries to gauge the influence of active users of services like Twitter and Facebook, and targets the most influential for brand promotions. Buddy Media puts out software to monitor and optimize social-media communications, so major brands can control their “voice” and image online. Bazaarvoice provides white-label software to incorporate user reviews and other social functionality to destination sites like KateSpade.com.
  • Meanwhile, entrepreneurs — many of whom have worked in traditional retail — are creating their own companies to leverage social commerce. They are frequently disruptive, disintermediating middle men in the product supply chain by selling online or blurring the line between customers and salespeople. Some exciting and often fast-growing companies include: LivingSocial, Chloe + Isabel, Birchbox, Zaarly, Oodle, Warby Parker.
  • Naturally, investors are very excited about this potential. After all, the US retail market is worth $400 billion monthly, according to the census. This is a huge pie for emerging startups to bite from. Venture capitalists from Lightbank, Battery Ventures, RRE Ventures, and General Catalyst will be speaking at Social Commerce Summit
  • Finally, publishers and media such as DailyCandy, Rogers Media and Sugar Inc can capture additional revenue by introducing e-commerce and social deals into their readers’ experience.