Posts Tagged ‘google’

Top Ten Takeaways and Insights From #NewFronts2017

Monday, May 22nd, 2017
Top Ten Takeaways and Insights From #NewFronts2017We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

Wednesday, May 3rd, 2017
The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017The New York Times wants to maintain its reputation as a credible news organization, and is pitching a 'brand safe' environment that distances itself away from less credible news sources on Facebook, social media or Google.

What Digital Video Trends Will Power #NewFronts 2017?

Monday, May 1st, 2017
What Digital Video Trends Will Power #NewFronts 2017?Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

Wednesday, April 26th, 2017
AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest TrendsArtificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

Thursday, April 13th, 2017
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

Monday, April 3rd, 2017
How The Enthusiast Network Became the Top Auto-related Video Content Brand in the USThe Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Tuesday, March 28th, 2017
Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

A Day in the Life Of: Head of Brand Partnerships at ATTN:

Friday, March 24th, 2017
A Day in the Life Of: Head of Brand Partnerships at ATTN:ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and how it’s helped ATTN: rank as the #1 publisher on Facebook in terms of 30-day average views.

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

Friday, January 6th, 2017
Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

The Top Trends and Insights for Video Marketing in 2017

Wednesday, January 4th, 2017
The Top Trends and Insights for Video Marketing in 2017In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.