Which Way?
Larry Sivitz, founder of SearchWrite Search Marketing, shares
some ideas on how online entrepreneurs can increase traffic to their website and best allocate their time and money during recessionary times.
He says, “Young companies receive a much stronger return on investment by improving their organic rankings on search engines than pay-per-click advertising. But that’s not the end of the story. Companies win only when increased site traffic converts into paying customers.”
He also recommends:
Online maps. Local businesses should make sure their companies are included in the top map services such as Google maps.
Social profile pages. Business owners can use LinkedIn, Facebook, MySpace, MSN Spaces, Delicious and Technorati to post business biographies and refer traffic to their online businesses.
Free exposure. Consider distributing press releases and articles to free content sharing sites such as Helium, ArticleCity, Wikihow, Ezinearticles.com, Squidoo or Hubpages.
Blogging. Make your entries worthwhile to your target audience by presenting news, insights or juicy facts.
Incentive-based affiliate network. Business owners can develop a network of other Web sites that provide links or promotion space about their products or services. When a new customer buys a product or service, then the referring Web site earns a commission.
Develop different landing pages from online promotional links to measure traffic results by source.
The better nets for generating traffic have to be appealing and relevant to your target audience. If your audience is tech-savvy teens, then you might want to favor popular video sites (YouTube, Google Video, PhotoBucket, Crackle, Rewer, MetaCafe, etc.) or Twitter for promotional purposes. If your services are geared to a clientele that values credible information, then invest your time in educationally oriented content development and distribution.
Tags: new media, social media, Web 2.0, web marketing
Posted in Marketing, Online Advertising, Web 2.0 | 1 Comment »
