Posts Tagged ‘twitter’

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

Wednesday, June 7th, 2017
A Day in the Life of the Weather Channel’s Digital Editor-in-ChiefDid you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas.

Here’s the Daily Mail’s Winning Social Video Strategy

Tuesday, June 6th, 2017
Here’s the Daily Mail’s Winning Social Video StrategyWith over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content.

How The New York Times is Making News With Social Video

Thursday, May 25th, 2017
How The New York Times is Making News With Social VideoThe New York Times is one of the most recognized media companies in the United States, and over the last 160 years, it has built a name for itself as a destination for authoritative news and professional journalism. The NYT also has an engaging social video presence with 15.2 million followers, and thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content.

VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

Monday, May 8th, 2017
VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

Friday, May 5th, 2017
Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

Wednesday, May 3rd, 2017
The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017The New York Times wants to maintain its reputation as a credible news organization, and is pitching a 'brand safe' environment that distances itself away from less credible news sources on Facebook, social media or Google.

What Digital Video Trends Will Power #NewFronts 2017?

Monday, May 1st, 2017
What Digital Video Trends Will Power #NewFronts 2017?Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

Tuesday, April 18th, 2017
Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the LightsDigital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

Monday, February 6th, 2017
What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

Wednesday, January 18th, 2017
46% of Consumers Confirm They Made a Purchase After Watching a Branded Social VideoDid you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?