Posts Tagged ‘viral video’
ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and how it’s helped ATTN: rank as the #1 publisher on Facebook in terms of 30-day average views.
Jukin Media is home to some of the most famous viral clips on the Internet, and if you have ever searched for fail videos or cute animal clips, the chances are you have landed on a channel owned by the company. We spoke to its Head of Programming and Publishing about his role, and the 1.6 billion video views created by its owned properties each month.
Viewers love a good viral video - video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself. But why do brands make them? What are the solid, measurable business objectives that can be achieved by making one?
Finding success on YouTube isn't easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched ads leaderboard every month. It takes real talent to consistently produce the kind of videos that viewers will watch, share, and engage with.
Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Rhett and Link's hugely successful weekday talk show 'Good Mythical Morning' gets the Reel Wringer treatment.
User-generated video content is often openly freebooted, with third parties monetizing that stolen content with little legal consequence. But UGC video deserves the same kind of rights management that branded content enjoys, but too many amateur creators are unaware of the protection they are entitled to.