Don’t be afraid to ask your listeners to fill out a survey, whether it pertains to your website, blog or podcast. As noted earlier there are a number of great different tools to ask your audience about their experience with your product. We use a great tool put out by Podtrac, which offers a free web-based survey that allows you to track and analyze responses specific to your podcast. This can be incredibly useful information as it allows you to identify areas to help you improve the topics that you cover in your program, as well as providing valuable qualitative information that advertisers crave.

The survey is fairly comprehensive, we added it the webpage for one client and in a very short time got almost 200 respondents. From this we learned that we had, as expected, a very richly qualified demographic of upper-income male listeners. It also demonstrated that people really enjoyed the program, and try not to ever miss an episode. Several audience members also asked that the audio quality of the show be enhanced, in exchange for a slightly slower download.

Our team has been able to take this demographic information and share it with potential advertisers. So far, two new clients have signed annual agreements based on this demographic information. The survey is a win for everybody, the listeners, the producers and now the sponsors.

Matthew

Add to:

This entry was posted on Friday, June 13th, 2008 at 2:18 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.