Archive for the ‘algorithm’ Category

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

Monday, April 17th, 2017
VidCon Europe 2017: 15 Takeaways for the Online Video IndustryVidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

Thursday, April 13th, 2017
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

3 Big YouTube Numbers Video Marketers Need to Care About

Friday, March 3rd, 2017
3 Big YouTube Numbers Video Marketers Need to Care AboutSome pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

Monday, January 9th, 2017
Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now. Download our brand new Facebook Live playbook today to get the best tips and advice for your campaigns.

Facebook Video: Expert Insights & Latest Best Practices [Interview]

Thursday, December 8th, 2016
Facebook Video: Expert Insights & Latest Best Practices [Interview]Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practice around getting the most out of your Facebook video marketing strategy.

The Value of YouTube’s New End Screens Feature for Brands and Publishers

Thursday, November 3rd, 2016
The Value of YouTube's New End Screens Feature for Brands and PublishersYouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

7 of the Best Branded Instagram Videos May 2016

Tuesday, June 14th, 2016
7 of the Best Branded Instagram Videos May 2016As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads on the micro-video platform in May 2016.

6 of the Best Branded Instagram Videos March 2017

Tuesday, June 14th, 2016
6 of the Best Branded Instagram Videos March 2017As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in March 2017.

How Your B2B Business Can Get Real Long-Tail Value From YouTube

Thursday, June 9th, 2016
How Your B2B Business Can Get Real Long-Tail Value From YouTubeA solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload.

Live Streaming vs Video on Demand: Why Brands Need to Consider Both

Thursday, March 24th, 2016
Live Streaming vs Video on Demand: Why Brands Need to Consider BothAdoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.