Archive for the ‘broadcast’ Category

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

Monday, April 3rd, 2017
How The Enthusiast Network Became the Top Auto-related Video Content Brand in the USThe Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

Real vs Fake News: Which One Is Winning in the World of Online Video?

Tuesday, December 6th, 2016
Real vs Fake News: Which One Is Winning in the World of Online Video?'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?

Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

Friday, October 21st, 2016
Top 10 Things You Need To Know About Using Copyrighted Music On YouTubeDo you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content.

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

Thursday, September 15th, 2016
Instagram Video Was the Big Hit of Viacom’s 2016 VMA’sWhile linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

NBC’s Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

Tuesday, August 23rd, 2016
NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins GoldThe 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

Monday, August 8th, 2016
2016 Olympic Games: Vital Lessons in Tent-Pole Video MarketingThe 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

Monday, July 18th, 2016
Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

Monday, July 18th, 2016
Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

12 Brand New Slides Every Video Marketer Should Read Right Now

Monday, June 6th, 2016
12 Brand New Slides Every Video Marketer Should Read Right NowThe legendary Mary Meeker has released 213 brand new state-of-the-internet slides for 2016. Here's the insights, trends, and new data that video marketers NEED to know.

29 Big Online Video Marketing Statistics That Media Brands Need to Know 

Monday, May 23rd, 2016
29 Big Online Video Marketing Statistics That Media Brands Need to Know Traditional media brands need to incorporate digital video as part of their marketing strategy in 2016 and beyond. We take a look at 29 tweetable reasons why.