Archive for the ‘closed captions’ Category
Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practice around getting the most out of your Facebook video marketing strategy.
Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.
80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.