Archive for the ‘connected devices’ Category

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

Friday, June 3rd, 2016
Video Will Account for 70% of All Mobile Traffic by 2021 [Report]A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That's an increase of 55% over the next 5 years.

The Future of Digital Video: Why Brands Need to Follow the Consumer

Monday, June 15th, 2015
The Future of Digital Video: Why Brands Need to Follow the ConsumerThe future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.

12 Slides That Every Video Marketer Should Read Right Now

Wednesday, June 3rd, 2015
12 Slides That Every Video Marketer Should Read Right NowThese days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

Wednesday, February 4th, 2015
By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]Video content will be responsible for an incredible 72% of total mobile data traffic by 2019, according to a new study by Cisco. That's a 13-fold increase in the next 4 years, and puts network providers under pressure to deliver consistent high-quality video to consumers.

92% of U.S. Millennials Turn to Second Screens While Watching TV

Thursday, June 5th, 2014
92% of U.S. Millennials Turn to Second Screens While Watching TVAccording to a new report from video advertisers YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them?

Computer-based Video Consumption Climbed 157% in Past Five Years

Wednesday, February 12th, 2014
Computer-based Video Consumption Climbed 157% in Past Five YearsFive years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

Monday, February 10th, 2014
Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

Wearable Computing Could Mean Big Business for Online Video’s Future

Wednesday, January 15th, 2014
Wearable Computing Could Mean Big Business for Online Video’s FutureWearable technology might have an affect on how we talk on the phone or access information, but it could have drastic impacts on not only when and where we watch digital video, but how we utilize digital video across a wide range of industries.

Video Advertising Predictions For 2014

Thursday, December 19th, 2013
Video Advertising Predictions For 2014Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

Streaming Device Growth to Outpace World Population by 2017 [Report]

Thursday, December 12th, 2013
Streaming Device Growth to Outpace World Population by 2017 [Report]The insanely rapid growth of second screen and other connected devices means that we could see video-streaming devices outpacing the population of the planet by 2017, with tablets and smartphones grabbing nearly 70% of the market share.