Archive for the ‘content marketing’ Category

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

Friday, January 6th, 2017
Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

The Top Trends and Insights for Video Marketing in 2017

Wednesday, January 4th, 2017
The Top Trends and Insights for Video Marketing in 2017In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Wednesday, October 5th, 2016
Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Wednesday, September 28th, 2016
Online Video Metrics that Really Matter for Media Companies, Publishers, and CreatorsOver the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

The Future of Marketing Lies with YouTube & Facebook Video

Friday, September 23rd, 2016
The Future of Marketing Lies with YouTube & Facebook VideoA new report confirms that 48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.

Meet The Brands Who Broke Into the Mainstream with YouTube

Monday, March 7th, 2016
Meet The Brands Who Broke Into the Mainstream with YouTubeYouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

Tuesday, November 3rd, 2015
73% of B2B Marketers Say Video Positively Impacts Marketing ROIA new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.

How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

Wednesday, June 24th, 2015
How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video MarketersBig brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact to produce better content.

More Love For Mother’s Day Videos on Facebook Than YouTube

Saturday, May 9th, 2015
More Love For Mother's Day Videos on Facebook Than YouTubeOn YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.

How-to Be a Superstar YouTube Community Manager

Tuesday, January 27th, 2015
How-to Be a Superstar YouTube Community ManagerLike teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.