Archive for the ‘conversion’ Category

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

Monday, October 17th, 2016
Online Video Metrics that Really Matter for Brand Advertisers & Their AgenciesWe've already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to.

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Wednesday, October 5th, 2016
Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind

Friday, July 8th, 2016
5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling BehindThe statistics don't lie - online video is huge. If your business hasn't yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you're left behind.

5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind

Friday, July 8th, 2016
5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling BehindThe statistics don't lie - online video is huge. If your business hasn't yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you're left behind.

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

Tuesday, July 5th, 2016
9 Ways to Rock Your YouTube Influencer Marketing CampaignsAre you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

Tuesday, June 23rd, 2015
YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

ATTN B2B Marketers: How’s Video Working for You? [Survey]

Wednesday, June 17th, 2015
ATTN B2B Marketers: How's Video Working for You? [Survey]At ReelSEO, we believe that video when done right, is the most powerful digital marketing medium to generate awareness, build communities, attract and retain customers, ...

How To Promote Your Business or Brand With AdWords for Video [#TubeTalk #60]

Thursday, February 19th, 2015
How To Promote Your Business or Brand With AdWords for Video [#TubeTalk #60]Adwords for Video is a great way of promoting your business on YouTube, and on this week's ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber base using TrueView remarketing.

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

Wednesday, January 21st, 2015
Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!

Bigger Is Not Always Better: The Value of Longtail YouTubers

Wednesday, November 19th, 2014
Bigger Is Not Always Better: The Value of Longtail YouTubersYouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.