Archive for the ‘corporate’ Category

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Tuesday, January 26th, 2016
Why a Mobile Video Marketing Strategy is Essential for Fortune 50 BrandsAlthough Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.

Why Safety Videos are the New Video Marketing for Airline Brands

Tuesday, June 9th, 2015
Why Safety Videos are the New Video Marketing for Airline BrandsAirline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.

McDonald’s “Our Food, Your Questions” Video Campaign is Changing Hearts, Minds, and Actions

Monday, March 16th, 2015
McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and ActionsIn late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.

When Does a Parody Video Become a Full-on Brand Attack?

Tuesday, January 20th, 2015
When Does a Parody Video Become a Full-on Brand Attack?The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Here’s 500 Million Views of Kinder Surprise Egg Unwrapping Videos

Friday, December 19th, 2014
Here's 500 Million Views of Kinder Surprise Egg Unwrapping VideosWe've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.