Archive for the ‘e-commerce’ Category

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Monday, June 5th, 2017
Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends ReportMary Meeker's 2017 Internet Trends report has been released, and we look at the stats and insights around online video.

Meet The Brands Who Broke Into the Mainstream with YouTube

Monday, March 7th, 2016
Meet The Brands Who Broke Into the Mainstream with YouTubeYouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Wednesday, November 4th, 2015
Video Advertisers: Your Target Audience is Watching and Engaging via MobileDid you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

Wednesday, January 21st, 2015
Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average order value by as much as 50%!

YouTube Analytics and TrueView for E-commerce [TubeTalk #38]

Wednesday, August 27th, 2014
YouTube Analytics and TrueView for E-commerce [TubeTalk #38]What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.

How To Use Video to Increase Conversions on Sales Landing Pages [Creator’s Tip #152]

Thursday, July 31st, 2014
How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

Don’t Miss – 2014 Video Marketing Summit This Week!

Monday, July 21st, 2014
Don’t Miss – 2014 Video Marketing Summit This Week!If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

Thursday, July 17th, 2014
2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Tuesday, February 18th, 2014
Beyond Reviews: 12 Types of Product Videos Are Influencing Your CustomersZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

Thursday, December 12th, 2013
65% of Viewers Watch More than Three-Quarters of a Video [REPORT]Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.