Archive for the ‘ecommerce’ Category

Why Video Has Earned its Place at Every Stage of the Customer Journey

Friday, August 29th, 2014
Why Video Has Earned its Place at Every Stage of the Customer JourneyAs video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.

Leverage Video To Transform Your Sales Operation and L2RM

Monday, July 7th, 2014
Leverage Video To Transform Your Sales Operation and L2RMAccording to research, nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. As a result, many companies are re-evaluating their marketing and sales automation systems (aka Lead to Revenue Management or L2RM platforms), and are turning to video as the crucial tool to transform productivity and ROI.

Amazon Looking to Become Major Video Advertising Network?

Thursday, February 6th, 2014
Amazon Looking to Become Major Video Advertising Network?Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.

How Video Can Personalize The Social Selling Cycle

Monday, December 30th, 2013
How Video Can Personalize The Social Selling CycleToday's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.

53% Say a YouTube Video Influenced a Purchase at Least Once?

Tuesday, December 10th, 2013
53% Say a YouTube Video Influenced a Purchase at Least Once?A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

Solving the Big E-Commerce Video Problem – In Real Time! [Video]

Thursday, October 3rd, 2013
Solving the Big E-Commerce Video Problem - In Real Time! [Video]Many businesses want to produce videos that promote their products and services but are often intimidated by the perceived costs involved or the lack of in-house resources. We take a look at a new product from Liveclicker that could make things a little easier.

The Three Biggest Myths About Online Video For B2B Brands

Thursday, October 3rd, 2013
The Three Biggest Myths About Online Video For B2B BrandsBrands or marketers who dismiss video as part of their campaign strategy are missing out on a huge opportunity to reach others in the Business to Business space. We take a look at some of the common myths surrounding B2B video and why brands need to reconsider.

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

Monday, September 30th, 2013
The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]Creating a viral video is the Holy Grail for many brands and marketing teams but how do you make that connection with your target audience to reach that goal? And how do creators use the new technologies available to them to do that?

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

Wednesday, September 25th, 2013
How to Build a Top-Notch YouTube Commerce Strategy that Drives SalesA good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.

Walmart Turn To Online Video With Shark Tank Type Reality Series

Tuesday, September 24th, 2013
Walmart Turn To Online Video With Shark Tank Type Reality SeriesWalmart are giving the American public the chance to vote on their favourite product in a new web series. Walmart will carry the winning entry in their on and offline stores and provide marketing and publicity support. The first show is out today - we think the dog wheelchair is the best thing ever.