Archive for the ‘education’ Category

Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

Friday, October 21st, 2016
Top 10 Things You Need To Know About Using Copyrighted Music On YouTubeDo you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content.

Top 3 Facebook Video Ad Formats for 2016

Monday, January 25th, 2016
Top 3 Facebook Video Ad Formats for 2016Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?

Is YouTube Becoming the World’s Most Important Resource for Modern History?

Monday, August 10th, 2015
Is YouTube Becoming the World's Most Important Resource for Modern History?For the past 100 years, news corporations and filmmakers have been frantically capturing the most important events of a generation on camera. Now, millions of minutes of that footage is being uploaded to YouTube for today's student, teacher, and history buff to access on demand. As TV and cable networks produce more entertainment-focused content in a bid to attract the viewers (and the ad revenue), is YouTube now becoming the world's most important resource to learn about modern history?

How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]

Wednesday, May 13th, 2015
How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.

How Coca-Cola is Sharing its Sustainability Story via YouTube

Friday, April 17th, 2015
How Coca-Cola is Sharing its Sustainability Story via YouTubeCoca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.

Viewers LOVE Halloween, So Why Aren’t More Brands Creating Video Content Around It?

Wednesday, October 29th, 2014
Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Thursday, April 24th, 2014
Top 500 Non-Entertainment Brands Worth 722M YouTube Views MonthlyOpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Elmo And The Cookie Monster Have Fun Launching Their Own SVOD

Wednesday, April 9th, 2014
Elmo And The Cookie Monster Have Fun Launching Their Own SVODSesame Street has launched a new subscription video on demand service that delivers full-length TV episodes of Sesame Street online. Subscription costs $3.99 per month or $29.99 per year and the site is ad-free as well as fully optimized for viewing across all screens,

How Video is Changing the Way We Teach Children [Report]

Monday, March 31st, 2014
How Video is Changing the Way We Teach Children [Report]Although video is a relatively new addition to the classroom, it is being adopted by many educational facilities not only as a teaching tool, but also as a medium for more effective communication. The way we teach children, and adults, in the U.S. is changing rapidly and video is a significant part of that change.

Pay-TV VOD Easier to Use But OTT Still Dominates

Wednesday, March 19th, 2014
Pay-TV VOD Easier to Use But OTT Still DominatesPay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?