Archive for the ‘engagement’ Category

Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

Thursday, June 15th, 2017
Fake Freckles: The Surprising Summer Beauty Hack That’s Trending OnlineIf you’re into beauty you’re probably looking to online video tutorials to find the latest trends and how to rock them. We take a look at one current beauty hack, the fake freckle, and highlight the brands and influencers that are uploading the most viewed and most engaging freckle-faking videos.

Carpool Karaoke: From Snackable Content to Viral Phenomenon

Wednesday, June 14th, 2017
Carpool Karaoke: From Snackable Content to Viral PhenomenonThe goal of show-related online video content has always been to generate more TV viewers to the show. But with 'Carpool Karaoke', an engaged audience has been built online around that snackable content, and it's driving the huge success of 'The Late Late Show with James Corden' across all mediums.

28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & Marketers

Tuesday, June 13th, 2017
28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & MarketersVidCon is a must-attend event for video publishers, creators, and marketers. We take a look at 28 of the most interesting sessions available via the Industry Track at Anaheim this year.

Ramadan Online: Holy-Month Related Video Content That Resonates

Friday, June 9th, 2017
Ramadan Online: Holy-Month Related Video Content That ResonatesDuring Ramadan 2016, 54% of online video views about the Holy Month were generated by influencers. We take a look at the trends in content related to Ramadan, and confirm what type of videos people are engaging with.

Here’s the Daily Mail’s Winning Social Video Strategy

Tuesday, June 6th, 2017
Here’s the Daily Mail’s Winning Social Video StrategyWith over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content.

Audiences Can’t Get Enough of Wonder Woman Video Content

Thursday, June 1st, 2017
Audiences Can’t Get Enough of Wonder Woman Video ContentThe much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?

In 2017, Every Brand Needs to Have an Influencer Strategy

Wednesday, May 31st, 2017
In 2017, Every Brand Needs to Have an Influencer StrategyIn April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That's why every brand needs an influencer strategy for their marketing campaigns.

Top Media Publishers Drive 86% Growth in Video Views on Facebook

Tuesday, May 30th, 2017
Top Media Publishers Drive 86% Growth in Video Views on FacebookMedia companies are generating millions of views and engagements with video content on Facebook. Find out more insights about the online video ecosystem from Tubular's 'State of Online Video Report Q1 2017'.

Memorial Day Weekend Movie Releases: How Three of The Big 2017 Trailers Performed Online

Friday, May 26th, 2017
Memorial Day Weekend Movie Releases: How Three of The Big 2017 Trailers Performed OnlineMemorial Day Weekend is a hugely important tent-pole event for the movie industry as the big summer blockbusters go on release across the country. We take a look at how the trailers and teasers for three of 2017's most anticipated movies have fared across social video in the run up to this weekend.

How The New York Times is Making News With Social Video

Thursday, May 25th, 2017
How The New York Times is Making News With Social VideoThe New York Times is one of the most recognized media companies in the United States, and over the last 160 years, it has built a name for itself as a destination for authoritative news and professional journalism. The NYT also has an engaging social video presence with 15.2 million followers, and thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content.