Archive for the ‘engagement’ Category

5 Brands and Publishers Killing It with Instagram Video in 2017

Monday, April 17th, 2017
5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

Here’s Why National Geographic Rules Social Video

Friday, April 14th, 2017
Here’s Why National Geographic Rules Social VideoNational Geographic has always been famous for its powerful storytelling, so its no surprise that it's finding huge success as an online video publisher on platforms like Instagram and Facebook.

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

Thursday, April 13th, 2017
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

News and Sports Publishers Back Sponsored Video to Win

Thursday, April 13th, 2017
News and Sports Publishers Back Sponsored Video to WinOver 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers.

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

Wednesday, April 12th, 2017
How Luxury Brands Perform Differently When it Comes to Online Video [Report]How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

User-generated March Madness Videos Explode on Instagram

Thursday, April 6th, 2017
User-generated March Madness Videos Explode on InstagramEngagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

Monday, April 3rd, 2017
How The Enthusiast Network Became the Top Auto-related Video Content Brand in the USThe Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Tuesday, March 28th, 2017
Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

A Day in the Life Of: Head of Brand Partnerships at ATTN:

Friday, March 24th, 2017
A Day in the Life Of: Head of Brand Partnerships at ATTN:ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and how it’s helped ATTN: rank as the #1 publisher on Facebook in terms of 30-day average views.

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

Thursday, March 23rd, 2017
CNN: Billions of Online Video Views Means it’s More Than Just a Cable News NetworkVideos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it's a prime target for online advertisers who want to reach news junkies.