Archive for the ‘football’ Category

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Monday, February 13th, 2017
Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year's much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

TV Sized Football Audiences on YouTube for UEFA Euro 2016

Friday, June 10th, 2016
TV Sized Football Audiences on YouTube for UEFA Euro 2016Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements.

TV Sized Football Audiences on YouTube for UEFA Euro 2016

Friday, June 10th, 2016
TV Sized Football Audiences on YouTube for UEFA Euro 2016Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements.

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

Thursday, July 9th, 2015
Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

Monday, June 8th, 2015
Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From ThemAs part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video ads, as well as 2 strategies to avoid.

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Monday, February 2nd, 2015
Super Bowl 2015: Video Marketing Lessons from Fake Video AdsSome of the biggest names on YouTube were invited to create fake Super Bowl ads for this year's game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing advice. Did you watch them all?

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Monday, January 26th, 2015
The Video Marketer’s Playbook for Winning the Super Bowl on YouTubeSuper Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016

The Top 20 Most Shared Online Video Ads For November 2014

Monday, December 1st, 2014
The Top 20 Most Shared Online Video Ads For November 2014Penguins, ducks, WWI footballers, and LeBron James were among the stars of the top 20 most shared online video ads of November 2014. These ads were favorites with thousands of users across Facebook, Twitter, and the blogosphere.

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

Tuesday, July 29th, 2014
5 Social Video Facts Every Marketer Should Know About the World Cup and Super BowlThe World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.

Social Video Lessons Every Marketer Should Learn from the World Cup

Monday, July 21st, 2014
Social Video Lessons Every Marketer Should Learn from the World CupThe World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.