Forrester: India Has Highest Social Adoption
Friday, December 9th, 2011
Forrester CEO George Colony, put up this chart that shows that India has the highest rate of social adoption rate, at 98%, followed by Russia about 98% and China, at 97%.
He said the findings were based on consumer research.
In terms of time spent, social networking consumes more time than going to church; communicating by phone, e-mail, and snail mail; and exercising. “It’s just a little less than shopping and child care,” Colony said.
“We are in a bubble for social startups,” he said. When it bursts, “this is going to sweep away some of the nonsense, like FourSquare. We are going to move to a post-social world that’s a little like the Web in the year 2000. A lot of companies launched, but they did not survive.”
The next wave of social services will be “more efficient and more time-saving,” he said.
