Archive for the ‘FTC’ Category

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

Tuesday, July 5th, 2016
9 Ways to Rock Your YouTube Influencer Marketing CampaignsAre you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

17 Tips from the Industry and Creator Tracks at VidCon 2016

Tuesday, June 28th, 2016
17 Tips from the Industry and Creator Tracks at VidCon 2016VidCon 2016 may be over, but we bring you 17 of the best tips we picked up from the Creator and Industry Track seminars at this year's event.

17 Tips from the Industry and Creator Tracks at VidCon 2016

Tuesday, June 28th, 2016
17 Tips from the Industry and Creator Tracks at VidCon 2016VidCon 2016 may be over, but we bring you 17 of the best tips we picked up from the Creator and Industry Track seminars at this year's event.

Video Creators: How-to Properly Disclose Paid Endorsement Deals

Friday, June 19th, 2015
Video Creators: How-to Properly Disclose Paid Endorsement DealsThe FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.

YouTube Videos Pulled for Failing to Declare Oreo Sponsorship

Wednesday, November 26th, 2014
YouTube Videos Pulled for Failing to Declare Oreo SponsorshipOreo has been penalized for failing to declare it sponsored some YouTuber vlogging content. As the ASA and FTC begin to more actively enforce their rulings about ads in online video, where is YouTube? The site needs a feature to help creators to promote a brand without risking the quality of their content immediately.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

Thursday, October 16th, 2014
YouTubers in Breach of FTC if They Fail to Disclose SponsorshipsAre you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Saturday, October 11th, 2014
ATTN YouTube: Where Are Your Sponsored Video Guidelines?Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?

Microsoft Is Paying YouTubers To Promote Xbox One

Tuesday, January 21st, 2014
A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.