Archive for the ‘Google Display Network’ Category

Google Video Advertising Certification Now Available to Partners

Friday, May 2nd, 2014
Google Video Advertising Certification Now Available to PartnersAgencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject.

Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

Thursday, May 1st, 2014
Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.

TrueView Video Ad Campaign Reports Coming to Google Analytics

Tuesday, March 25th, 2014
TrueView Video Ad Campaign Reports Coming to Google AnalyticsReporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.

Google Adwords Updates TrueView Video Advertising Options

Friday, March 14th, 2014
Google Adwords Updates TrueView Video Advertising OptionsIf you use Google's Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.

How To Track Unclicked Video Ad Impressions With Google Analytics

Friday, July 12th, 2013
How To Track Unclicked Video Ad Impressions With Google AnalyticsGoogle Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.