Archive for the ‘hosting’ Category
I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?”
Many of these people were members of what YouTube calls “Generation V,” a psychographic profile that cuts across demographic groups like young men 18-34 and women 18-49. Gen V watches online video for information, entertainment and exploration – across devices and often as a shared experience. Generally, their CMO was older – and just didn’t “get it.”
So, it was a godsend when The Royal Household launched a Royal Channel on YouTube on Dec. 23, 2007. It showcased both archive and modern video of The Queen and other Members of the Royal Family and Royal events.
At launch, the channel displayed the first televised Christmas Broadcast of 1957 as its main video. Prophetically, The Queen had said in 1957,
“I very much hope that this new medium will make my Christmas message more personal and direct. That it is possible for some of you to see me today is just another example of the speed at which things are changing all around us."
Then, on Jan. 23, 2009, the Vatican channel was launched to highlight the activities of Pope Benedict XVI and events at the Vatican. The announcement coincided with the release of the Pope’s annual message for the World Day of Communications, which was focused on new technologies and new relationships to promote a culture of respect, dialogue and friendship.
Since even the Queen and the Pope understood the need to create a YouTube channel, it was just a matter of time before people stopped asking, “How do I convince my CMO that we need to create a YouTube channel?”
However, during the next few years people have started asking, “How do I convince my CMO to host our videos on YouTube instead of an online video platform?”
Now, YouTube offers free hosting for all of your video content and allows you to embed your videos anywhere on the web for free. So, if your company isn’t an ad-supported business that monetizes its audience, then YouTube is the right way to go.
And even if your company does generate advertising revenue and monetizes its online media, you still might want to consider a hybrid approach that hosts videos on both YouTube and an online video platform.
Even Hulu and Comedy Central have YouTube channels
The Hulu channel on YouTube was created on Mar. 3, 2008. It has more than 342,000 subscribers and over 1 billion video views.
The oldest video, Family Guy - Beating The Heat, was published on Mar. 12, 2008. It’s only 28 seconds long and concludes by telling viewers “Watch your favorites anytime for free (on) Hulu.com.”
The featured video on the channel, Hulu Plus Commercial - So Much Watching to Watch (:60), was published on Feb. 23, 2012. It’s 1-minute-and-1-second long and includes a call-to-action overlay that says, “Hulu Plus Official Site, An Evil(er) Plot to Destroy the World. Try 1 Week Free of Hulu Plus. Plus.Hulu.com.”
Now, there’s a gap between 3 years ago and 1 year ago when no new videos were published on the Hulu channel on YouTube. Nevertheless, it’s fairly obvious that even Hulu understands the benefits of hosting videos on both YouTube and its own online video platform.
The Comedy Central channel on YouTube was created on June 14, 2006. It has more than 251,000 subscribers and over 124 million video views.
However, the oldest video, Michael Ian Black - I Hate Flying (Comedy Central), was uploaded on Aug. 22, 2011.
The featured video on the channel, Key & Peele: Power Falcons, concludes by telling viewers that all new episodes of Key & Peele air on Wednesday at 10:30 p.m., asking them to subscribe to the Comedy Central channel on YouTube, and uses annotations to direct viewers to other videos in the “End Card.”
So, it’s pretty clear that Comedy Central also understands the benefits of hosting videos on both YouTube and its own online video platform. And Comedy Central’s parent company, Viacom, seems to be okay with having a YouTube channel – despite suing YouTube back in 2007 for “brazen” copyright infringement.
What does this mean to you? It means that even if your company competes with YouTube, it still makes sense to create a YouTube channel.
YouTube gets more than 800 million unique visitors from around the world each month. Plus, YouTube offers free hosting.
Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand. How should one go about copyright protecting video content for the web? How and when can you use other peoples' copyrighted work in videos withouth infringing on the law? What can you do when your own material is being used without your permission?
Understanding the answers to these questions is of paramaount importance to those of us that are serious about our future in online video. On this week's creator's tip, Tim talks with a copyright and trademark attorney, Kenneth Kunkle, in order to get answers to these questions and more...
Understanding Video Copyright Law
The law says the copyright (from "right to copy") extends to original works of authorship fixing in a tangible form. That means if you create any original content – writing it down, creating a video, recording an audio – you own the copyright to that content by default.
While your material is copyright-protected from the moment you create it, in order to enforce that copyright should someone infringe on your work requires you to have it registered with the U.S. Copyright Office. This will protect your material for the lifetime of the author plus 70 years.
If you want to learn more about US Copyright law and guidelines for registering video and motion picture copyrights, check out this material from the US Copyright Office, titled, "Copyright Registration for Motion Pictures, Including Video Recordings" - here.
Common Copyright Myths & Misperceptions
There is a lot of misinformation out there about copyrights. Some of these include:
1) I need to put a copyright notice in my videos to prove I own it.
There is no requirement under the US Copyright Law that says you need to put notice within your videos to claim ownership. However, it never hurts to put it in since there are a lot of people out there who are confused about what is copyright-protected material and it could avoid the time and hassle of sending a Cease and Desist and/or taking additional legal action.
2) Mailing a copy of my work to myself or uploading it to my website proves creation and ownership.
This is not the best way to protect yourself in the event there is litigation for damages or ownership. If you are really concerned about protecting your content, spend the $35-$70 and register it properly with the copyright office. This will be the best evidence for your case.
3) Due to Fair Use, if someone uses my content on their site without my consent, there is nothing I can do about it.
The Fair Use Act does give people the ability to use things without compensating the original provider, however, if someone did use your work and you want them to stop, the Digital Millennium Copyright Act protects you. It was created to provide online providers a way to deal with claims of copyright-protected material. If your request to both the party and the hosting provider to take down your material are denied you can then contact a copyright lawyer to send a cease and desist.
Understanding Fair Use
Fair use is a concept that is in the copyright law as part of the statutes. While copyright law wants to value the artists or people who create things, they also realize we are in a society of free speech. Because of this, there certain uses of copyright-protected material such as when it’s being used for comment, criticism or scholarly works.
There are four factors the law looks at to determine whether something is being used within fair use.
- Purpose and character of the use
- Nature of the copyright work
- Amount and sustainability of the portion (ie how much did you use)
- Effect the use has on the market of the original content
- Parody Videos In Online Marketing – Fair Use Or Illegal?
- 7 Important Online Video Legal Questions On Copyright And Fair Use
- Is My Video Legal? Parody and Fair Use in Online Video: Q&A
- Legal Guide to Online Video : What Web Video Publishers Need to Know
- How to License Online Video & Protect your Ownership: Legal Video Tips
- 15 YouTube Copyright Tips for Content Creators & Marketers
- Understanding Legal Issues With Copyrighted Music In Video
- Legal Online Video and Fair Use – Sharing Versus Ownership