Archive for the ‘hub’ Category

The Most-Popular Instagram Video Creators: February 2016 Leaderboard

Tuesday, August 18th, 2015
The Most-Popular Instagram Video Creators: February 2016 LeaderboardInstagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.

Have a Break, Have a YouTube Video with KITKAT

Wednesday, May 20th, 2015
Have a Break, Have a YouTube Video with KITKATNestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand's collaborations with well-known YouTube creators that is driving real engagement online.

How-to Recreate YouTube’s Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

Wednesday, March 11th, 2015
How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Monday, January 26th, 2015
The Video Marketer’s Playbook for Winning the Super Bowl on YouTubeSuper Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

Friday, January 9th, 2015
How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing StrategyThe YouTube Creator Playbook for Brands recommends the 'Hero, Hub, and Hygiene' strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

Friday, November 21st, 2014
Holiday Video Marketing Tips: It’s Better to Give Than to ReceiveFor many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.

How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

Wednesday, October 29th, 2014
How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?

Why Video Marketing Needs to Be a Priority for Every Single Brand

Monday, October 27th, 2014
Why Video Marketing Needs to Be a Priority for Every Single BrandWith video consumption sky-rocketing across all devices and all demographics, brands need to make video marketing a central component of their online promotional campaigns. No longer can brands continue to ignore YouTube if they want to reach their target audience.

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

Wednesday, October 22nd, 2014
3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]We're all about YouTube Playlists on this week's ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube's number one ranking factor.

Cosmetics Brands are Missing the YouTube Boat on Halloween

Friday, October 17th, 2014
Cosmetics Brands are Missing the YouTube Boat on HalloweenThe most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.