Archive for the ‘IAB’ Category

Do You Really Know the Impact of Social Video on Your Brand?

Tuesday, March 1st, 2016
Do You Really Know the Impact of Social Video on Your Brand?With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.

Is ‘Attention’ the New Metric Video Advertisers Need to Pay Attention To?

Monday, June 22nd, 2015
Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?

GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]

Thursday, June 18th, 2015
GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]Video plays a critical role in General Electric's mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its story.

By 2019, 80% of the World’s Internet Traffic Will Be Video [Cisco Study]

Thursday, June 11th, 2015
By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world's total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as high as the global population!

We’re All Watching More Video on Our Smartphones and Tablets [Study]

Wednesday, June 10th, 2015
We're All Watching More Video on Our Smartphones and Tablets [Study]Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video content.

What I Learned by Missing the First Week of Digital Content NewFronts

Monday, May 4th, 2015
What I Learned by Missing the First Week of Digital Content NewFrontsThe 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn't attend in person.

Facebook and Freebooting: Is Enough Being Done to Protect Video Creators?

Friday, February 6th, 2015
Facebook and Freebooting: Is Enough Being Done to Protect Video Creators?Freebooting is the act of uploading other people's original content for personal gain, and it is becoming a huge issue in online video. Facebook doesn't have a comprehensive copyright tracking feature right now, and too many users are getting away with uploading (not just sharing) content that doesn't belong to them.

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Tuesday, October 21st, 2014
Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.

Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

Saturday, August 9th, 2014
Unruly Rolls Out Nielsen OCR for Video Advertisers, MarketersThree-quarters of video views happen outside of YouTube, so it's vital that publishers and advertisers have the data available to measure reach, share, and performance. Nielsen Online Campaign Ratings provides clients with those metrics, and they have partnered with Unruly to help advertisers deliver greater efficiency.

Media Buyers See Big Value in Multi-Platform Advertising

Tuesday, April 29th, 2014
Media Buyers See Big Value in Multi-Platform AdvertisingMulti-platform advertising is a hit with agencies and marketers and many of them do spend and plan on spending more in cross-platform media buys. The NewFronts, now in their third year, are making their impact felt in video ad budgets..