Archive for the ‘Marketing’ Category

How Social Video Helped Kat Von D Built a Beauty Empire

Tuesday, April 25th, 2017
How Social Video Helped Kat Von D Built a Beauty EmpireKat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

Wednesday, April 12th, 2017
How Luxury Brands Perform Differently When it Comes to Online Video [Report]How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

State of Online Video Q1 2017: The Latest Trends [Free Webinar]

Tuesday, April 11th, 2017
State of Online Video Q1 2017: The Latest Trends [Free Webinar]Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow? Join Tubular for our free webinar that promises to bring you right up to date with the latest trends and insights affecting online video in the first quarter of 2017

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

Monday, April 3rd, 2017
How The Enthusiast Network Became the Top Auto-related Video Content Brand in the USThe Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

A Day in the Life Of: Head of Brand Partnerships at ATTN:

Friday, March 24th, 2017
A Day in the Life Of: Head of Brand Partnerships at ATTN:ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and how it’s helped ATTN: rank as the #1 publisher on Facebook in terms of 30-day average views.

3 Big YouTube Numbers Video Marketers Need to Care About

Friday, March 3rd, 2017
3 Big YouTube Numbers Video Marketers Need to Care AboutSome pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Wednesday, February 22nd, 2017
Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

Monday, February 6th, 2017
What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Tuesday, January 31st, 2017
Super Bowl Commercials Are Just the Tip of the Iceberg in Video AdvertisingSuper Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

Wednesday, January 18th, 2017
46% of Consumers Confirm They Made a Purchase After Watching a Branded Social VideoDid you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?