Archive for the ‘Marketing’ Category

YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

Tuesday, May 9th, 2017
YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTubeIf your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment from your YouTube live-streams.

VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

Monday, May 8th, 2017
VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

Friday, May 5th, 2017
Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

Wednesday, May 3rd, 2017
The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017The New York Times wants to maintain its reputation as a credible news organization, and is pitching a 'brand safe' environment that distances itself away from less credible news sources on Facebook, social media or Google.

What Digital Video Trends Will Power #NewFronts 2017?

Monday, May 1st, 2017
What Digital Video Trends Will Power #NewFronts 2017?Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

Wednesday, April 26th, 2017
AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest TrendsArtificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

Wednesday, April 26th, 2017
Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video CampaignsInfluencers are building their own brands online using curated “communities” of micro-influencers to promote their products. We take a look at how micro-influencers have become an essential part of social video marketing.

How Social Video Helped Kat Von D Built a Beauty Empire

Tuesday, April 25th, 2017
How Social Video Helped Kat Von D Built a Beauty EmpireKat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

Wednesday, April 12th, 2017
How Luxury Brands Perform Differently When it Comes to Online Video [Report]How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

State of Online Video Q1 2017: The Latest Trends [Free Webinar]

Tuesday, April 11th, 2017
State of Online Video Q1 2017: The Latest Trends [Free Webinar]Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow? Join Tubular for our free webinar that promises to bring you right up to date with the latest trends and insights affecting online video in the first quarter of 2017