Archive for the ‘NBC’ Category

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

Monday, April 3rd, 2017
How The Enthusiast Network Became the Top Auto-related Video Content Brand in the USThe Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

NBC’s Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

Tuesday, August 23rd, 2016
NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins GoldThe 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

Monday, August 8th, 2016
2016 Olympic Games: Vital Lessons in Tent-Pole Video MarketingThe 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Monday, February 1st, 2016
U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.

AOL Partners with Miramax on Free Movie Streaming

Wednesday, April 23rd, 2014
AOL Partners with Miramax on Free Movie StreamingMiramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

Tuesday, April 15th, 2014
AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube ChannelThe new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.

Jimmy Fallon: I Love YouTube and YouTube Loves Me

Monday, April 14th, 2014
Jimmy Fallon: I Love YouTube and YouTube Loves MeJimmy Fallon's 'Tonight Show' YouTube channel just hit 3 million subscribers, and the comedian and late-night TV host said a big thank you in the best way - by video. Not only is Fallon a hit on NBC, but he's also the most engaged late-night chat show host with online viewers.

In-stream Online Video Ad CPM Higher than Cable Prime Time?

Thursday, March 27th, 2014
In-stream Online Video Ad CPM Higher than Cable Prime Time?We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.

Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO

Wednesday, January 22nd, 2014
Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GOFor the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.

NBC Strike Winter Olympics Video Content Deal With Facebook

Thursday, January 16th, 2014
NBC Strike Winter Olympics Video Content Deal With FacebookAfter the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.