Archive for the ‘Nike’ Category
Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act. However, one brand’s ice bucket video stands high and dry above them all - The Simpsons.
World Cup ads predictably dominated last month's most shared video ads. With the biggest sporting event on the planet in full swing, it's no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira's collaboration with yoghurt brand Activia "La La La" leads the way.