Archive for the ‘old spice’ Category
Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act. However, one brand’s ice bucket video stands high and dry above them all - The Simpsons.
VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!