Archive for the ‘OTT’ Category

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

Friday, October 24th, 2014
Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.

44% of U.S. Broadband Users Watch Online Video Via a Games Console

Tuesday, September 30th, 2014
44% of U.S. Broadband Users Watch Online Video Via a Games Console9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.

How The Socialization of Video is Driving Massive Consumption

Wednesday, August 20th, 2014
How The Socialization of Video is Driving Massive ConsumptionIn the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.

2014 Digital NewFronts: Firsthand Report From the Frontline

Wednesday, May 7th, 2014
2014 Digital NewFronts: Firsthand Report From the FrontlineWhat is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.

2014 Digital NewFronts: Firsthand Report From the Frontline

Wednesday, May 7th, 2014
2014 Digital NewFronts: Firsthand Report From the FrontlineWhat is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.

Digital Transformation: What Has it Got to Do With Online Video?

Monday, April 28th, 2014
Digital Transformation: What Has it Got to Do With Online Video?Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Friday, April 18th, 2014
One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

Xbox Live Gets Original Content, GoPro Channel, Direct Uploads

Monday, April 7th, 2014
Xbox Live Gets Original Content, GoPro Channel, Direct UploadsIt's been a busy day for Xbox announcements with the news that Microsoft is not only ramping up production on a number of original series, but it has partnered with UK’s Channel 4, GoPro and even has a new upload feature as part of its latest YouTube app.

13 Essential (and Not so Essential) Chromecast Apps

Tuesday, March 25th, 2014
13 Essential (and Not so Essential) Chromecast AppsChromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.

Pay-TV VOD Easier to Use But OTT Still Dominates

Wednesday, March 19th, 2014
Pay-TV VOD Easier to Use But OTT Still DominatesPay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?