Archive for the ‘owned media’ Category

When Should You Promote Video Content with Paid Media?

Thursday, January 28th, 2016
When Should You Promote Video Content with Paid Media?Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

Friday, December 12th, 2014
What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.